URL shorteners are simple, functional tools with features that allow you to create stable, consistent, and unique links.

The shortened link can be specified by the name attached at the beginning, followed by a small combination of random letters. Thus the links are shorter than the average length of links you see.

URL shorteners are employed by brands that wish to promote or share relevant material across various platforms. They are used to redirect a viewer to a particular website so that they can read and interact with the provided content.

Five Prime Ways For Brands To Use URL Shortener Tools:

1. Increase Brand Recognition

A primary advantage of URL shorteners is creating custom links with your brand name to allow easy brand identification in consumers’ minds when it’s associated with a link. Sharing branded links helps create higher recognition amongst your target audience. It enables more interested users to anticipate what the brand has to offer and instills trust in the website.

2. Share Social Profiles

Brands can use URL shorteners to create custom links that redirect to your brand’s social profiles across all platforms. This will help increase potential customers‘ interest levels and chances to engage with your brand profile.

3. Share Podcast/Radio Shows

Using URL shorteners to create custom URLs for your podcasts or radio shows can help you promote them more simply. People will identify what you want to promote by the names and will be likelier to click and check out your offerings.

4. Promote the Brand in Print Media

Brands can promote their URLs on print media such as billboards, business cards, flyers, etc., to build awareness and drive leads. Additionally, for maximum URL optimization, brands can add QR codes to their print material for viewers to scan and instantly view the brand website and other web content.

5. Monitor Traffic

URL shortener tools have features that give you insight to link analytics. You can use these features to track your link’s performance, the rise or fall of engagement, the number of clicks, etc. The data allows you to curate better content or links to drive higher traffic.

6. Influencer Marketing

You can use URL changer tools to create custom links to promote any influencer marketing campaigns. You can promote the campaign across different platforms and monitor the ROI.

7. Paid Ads

You can use URL shorteners for social media marketing to boost brand campaigns and drive higher traffic. The shortened links are easy to share and help increase engagement. You can also monitor the ROI from paid ads and the traffic coming in.

Five Best URL Shortener Recommendations:

1. Bitly

It is one of the most popular URL shortener tools that allows you to create short links once you sign up for a free account. Bit.ly also gives you the features of branded links and QR codes but you are required to upgrade to the available paid plans.

2. Pixelfy.me

Pixelfy provides you with deep data analytics, so you can get an insight into link performance, reach, traffic, and other relevant details. You can also create QR codes for all branded links you make. It is a paid URL shortener but also comes with free trials so that you can test out each feature before making a suitable purchase.

3. Ow.ly

It is a URL shortener tool with free and paid options that you can choose depending on your requirements. You can create custom links to promote your brand easily across different platforms. Ow.ly also provides you with detailed metrics to analyze link performance and engagement.

4. Tiny URL

You can create short links without making a separate account. Tiny URL also lets you create links instantly from any webpage you may be browsing with the help of an extension. You can create links quickly and from anywhere.

5. Rebrandly

It is a convenient URL-shortening tool that allows you to create shorter URLs without requiring an account. You can make branded links easily to promote your business. To access detailed features you may need to upgrade to paid plans.

Over To You

URL shorteners are tools that have brought about convenience to business marketing activities. You can use these tools to increase brand recognition, drive higher traffic, and grow your business at a faster pace in the long run. URL tools are a must for successful marketing and can bring about positive changes when used well.

Read Also:

• Best Influencer Marketing Platform
• Five Digital Marketing Tactics For Every Business
• Do Social Media Contests Help You Boost Your Sales?