5 Simple Tips to Get More Customers Into Your Retail Store
by Arina Smith Customer Service 20 June 2018
If you own a retail store, there’s a chance you’re asking a set of questions.
How to get more customers inside the store, for one. How to keep them enticed and interested. How to make a sale.
There are many factors that determine whether someone is shopping in your place. Is your storefront’s color scheme encouraging people to come inside and buy something?
93% of consumers agree that visual appearance is one of the most important factors. 85% are making decisions based on color alone.
Likewise, an unappealing or confusing name will turn your potential clients away.
It’s these small but mighty things that can make or break a business. Consider the type of things you want out of a store you frequent. Now install those practices into yours.
There are customers walking by right now! Let’s grab their attention.
Answering the Question: How to Get More Customers:
Getting people into your store doesn’t have to be expensive. In fact, many of these tips are easy to put it place and low-budget, too.
Begin by asking yourself some questions:
- Do you have an updated online presence?
- Have you gotten a second opinion in recent times?
- How modern is your display?
- Would you want to shop at your store?
You need to answer those to learn more about what your business needs.
Once you have an idea of what you want to accomplish, get the revival started. Here are 5 steps to make your business stand out in the crowd.
1. Your Storefront as a First Impression:
As you’re walking through the mall, an abundance of stores surrounds you on either side. As you’re driving down the street, plaza after plaza beckons you to pull over and visit.
To pique curiosity, you’ll need to give a great first impression. What are some ways you can do this?
Put Your Best Items First:
Your store’s front should hold items that sell well, look great, and are in high demand.
Sales are great for attracting bargain shoppers. On the downside? Placing all sale items outside of your store or right when you step inside can have some drawbacks.
Most items go on sale because they’re out of season or not selling. These are not the things your store does best.
Place sale items near the back of the store. Then encourage customers to take a peak once they’ve strolled inside and seen the good stuff.
Make an Inviting Display:
Your display should be minimal, modern, and telling of what’s inside. Steer clear of cheesy and gaudy. Both men and women are skeptical of advertisements. Keep your pos advertising honest and alluring.
More and more small businesses are using plants in the workplace.
They instill a sense of calm and increase productivity. They also attract both great customers and great employees. Plus, there’s the whole cleaner air thing.
And they’re pleasing to the eye!
2. Establishing an Online Presence:
While you don’t need to sell items online, having a website is necessary for growing your business.
A website does many things for your store:
- Updates customers on current products
- Gives hours, contact information, and location
- Gives a place for your customers to offer feedback or suggestions
- Allows you to answer questions through an online forum
If that’s not enough, 18% of local searches lead to a sale, and 50% will visit the store on the same day. Wow!
3. Stand Back: Getting an Outsider’s Perspective:
Too often, it’s easy to get caught up in our own vision. But writers need editors. And retail stores need consultants.
Getting a second opinion will help bring your business full-circle. This can occur with a professional or someone whose opinion you trust. There are many different personalities and demographics.
No business can afford to cut anyone out because their vision is pigeon-holed.
Have someone come by your store. Let them scrutinize every display and piece of merchandise. Construction criticism is good for the ego and the business!
4. Focus on Color:
Color is important.
The color of your store’s decor alone will affect your customer’s emotions. The same goes for your products and merchandise. Make sure you’re invoking positive feelings of trust and calm.
- Green = nature, serenity
- Yellow = optimism, happiness
- Red = hungry, impulsive, aggressive
And blue is America’s favorite at a whopping 35% favoritism.
What kind of customers are you trying to attract?
Consider warm combinations of red, yellow, and orange, which give off a sense of urgency. They attract your impulse shoppers. In contrast, cooler colors like navy and light pink attract budget-conscious buyers.
5. Use Advertising, and Be Reliable:
47% of males and 21% of females let advertising influence their purchasing. And that’s even with the general distrust of advertising.
Advertising is an opportunity for you to garner new business. It’s also an opportunity to please your tried-and-true customers.
First, you must know your product inside and out. Second, you need to research your audience and store’s demographic. Get to know them as much as you can: age, sex, location, wants, needs.
Then use advertising to combine the two. How do they connect? How can your product affect their lives in a positive way?
Every product has a different intention and purpose. Advertising is a great way to explain what your product’s message is.
Consistent communication proves to customers that you are trustworthy and worthy of investment. Long-term consistency is better than short bursts of misinformation. People want to know that their money is going to an honest place.
Go Out and Prosper:
Once you’ve made some awesome changes to your retail store, why not throw a little party? Let customers know you’ve made some changes and invite them to come to check everything out.
Offer good deals or discounts, loyalty programs, and refreshments. Let people walk around in a comfortable space. Offer information while also allowing them space to shop.
Put these techniques into place, and soon your problem won’t be how to get more customers. It will be how to deal with your influx of new ones!
Check out our blog for tons of ideas, tricks, and ways to help grow your business today!