Small businesses are a cornerstone of our economy and are an important part of the foundation of consumer trends and behavior. Across the U.S., local entrepreneurs work hard to bring their customers the products and services they need.
It’s no surprise that the number of small businesses is rising significantly across the country. In 2022, approximately 33 million small businesses were recorded, a number that marks a 2.2 percent increase since the previous year.
Now that we know there’s a continued demand for new entrepreneurs, it’s time to talk marketing. If you’re a small business owner, marketing should be an essential part of your overall company strategy. Without the right marketing tools, how can you reach new customers and successfully sustain your business?
Checkout Four Small Business Marketing Tips:
1. The Power Of Nano Influencers
Nano influencers are content creators with up to 10 thousand social media followers. These creators have built a loyal following through their engaging and authentic content.
Most work alongside an influencer marketing agency in Los Angeles or in cities like New York, Miami, or Toronto. Their job is to create posts and videos to sell their client’s products or services in a way that truly connects with their audience.
This type of marketing is becoming increasingly popular among a wide range of brands because of its affordability and accessibility. Nano influencers have earned a loyal and engaging following that many macro influencers have a hard time achieving.
Small businesses can benefit from this accessibility. By working with up-and-coming content creators, you’re opening the doors to new consumers you may not have been able to reach through traditional marketing.
2. Owning Your Online Presence
There’s no debating the power of having an online presence. No matter what industry you’re in, creating an engaging and user-friendly website is an asset you can’t afford to miss out on.
Think of your website as your anchor — an opportunity to showcase everything your brand offers and help potential customers understand more about your mission and your products or services.
3. Using Email Marketing
All that being said, just because your website has received a number of views and clicks doesn’t mean those potential leads are ready to make a purchase. Your next step is to provide enough incentive for those leads to turn into customers.
Email marketing should be in your marketing toolbox. Many consumers live their lives online, forgoing shopping in brick-and-mortar stores in favor of online shopping. That’s where your small business can seize new opportunities.
With the help of a professional email marketing template — you may need to try multiple styles to find the one that fits your aesthetic — you can create tailored content to highlight various promotions, new products, and so much more.
4. Embracing Word-of-Mouth
Sometimes the best marketing tool is free advertising. If you’re receiving positive feedback about your products or services, encouraging customers to share their experiences in the form of a review is one of the most effective marketing tools you can have in your toolbox.
Your happy customers aren’t just customers. They can also add legitimacy to your brand and help promote further customer loyalty. Whether they’re engaging on a review-based website or on social media, encourage your customers to spread the good word.
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