13 Best Sales Books To Improve Your Sales Skills
by Shahnawaz Alam Sales 30 December 2023
Which sales books do famous investors and business tycoons read?
Let’s put aside what investors like Warren Buffet, Mark Cuban, and Bill Gates do to get richer. It is no news that reading better books makes you a better person. A book can be the experience of someone’s lifetime.
Reading each book can add a lifetime’s worth of knowledge and experience to you. As a salesperson or a business owner, you must build and further your having of reading good sales Books.
In this article, I have listed some of the best Sales Books you must read. These will help you with an array of sales-related skills. So, without any delay, let’s check them out.
1. To Sell Is Human – Daniel H.Pink
Whether you already have a book rack full of sales books or you are just starting fresh, this is one sales book you must treasure. This book bursts most of the sales myths that keep you from outperforming your sales goals. It is filled with tips for salespersons, helping them with the art of persuasion and the significance of honesty. Additionally, an important lesson about the need for selling the non-sales. You will learn the modern psychology behind sales after reading this book.
2. Never Split The Difference – Chris Voss
Negotiation skills in the sales field are the most crucial of all skills a salesperson needs. Never Split the Difference is by a former FBI negotiator, Chris Voss. What’s more, he has documented his skills and experience in negotiation. It has a set of necessary hard skills and major negotiation principles. Readers find this book beneficial for learning to negotiate with sellers and buyers.
3. Everybody Lies by Seth Stephens Davidowitz
Making better sales starts with understanding the prospects and the buyers. Would it help if there were a book that taught you about all those intricacies of your buyer’s mind? Everybody Lies, one of the best-selling sales books by Seth Stephens-Davidowitz, teaches you how your prospects think and feel.
4. Influence: The Psychology of Persuasion
Even if your customers need a product, they may not always be inclined to make the final decision and buy. But what if you could get them to say yes? Dr. Robert Cialdini teaches you six principles of influencing people through his book. It is one of the best-selling sales books you must read.
5. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
How to make an effective sales pitch? Effective pitching can help you raise funds, sell more, or get more investors on board. “Pitch Anything…,” one of the best sales books by Oren Klaff, helps you understand the effective pitching methods for a person. Oren raised more than $400 million and proved his unique pitching skills.
6. Little Red Book of Selling: 12.5 Principles of Sales Greatness – Jeffrey Gitomer
All those tactics and sales theories are important. But, you also need a good learning experience. “Little Red Book of Selling: 12.5 Principles of Sales Greatness” ensures you have a good experience learning from this book.
In its simple and funny way of teaching major sales principles through cartoons, this book has become one of the best sales books. More so, you get actionable tips to help you tackle complaints, network with buyers and sellers, and helping you make better decisions.
7. Zig Ziglar’s Secrets of Closing the Sale – Zig Ziglar
From understanding your buyer to influencing them to buy and close a deal, a salesperson must do a lot. Zig Ziglar’s Secrets of Closing the Sale is a pioneer among all sales books. It teaches the reader to develop a mindset to ask the right questions before closing any deal. The book has different tips from a sales expert. Also, there are 100 different strategies to help a salesperson close the deal.
8. Emotional Intelligence 2.0 – Travis Bradberry
If you want to succeed as a salesperson, you must understand people’s behaviors and how they make their purchasing decisions. Emotional Intelligence is one of the best sales books.
Yes, it is about emotional Intelligence, which is a big soft skill a salesperson has to develop. Dr. Travis Bradberry gathers the answers of more than 500k people in his book and gives you a guide as to how to develop emotional Intelligence.
9. SNAP Selling – Jill Konrath
SNAP Selling, one of the best sales books written by Jill Konrath, is a must-read for every new and seasoned sales executive. This book covers all the crucial tips for closing deals, moving the buying process forward, and gaining access to many potential leads.
10. SPIN Selling – Neil Rackman
One must-have and timeless sales book is SPIN Selling by Neil Rackman. It has been on the recommendation list for salespeople for a few decades now. Also, you can read and learn about the science behind a successful sales process. This must help you close the largest and the most complex sales deals.
11. The Sales Acceleration Formula – Mark Roberge
Do you just want to flip page after page, leading you to actionable solutions to success? This book called The Sales Action Formula by Mark Roberg helps you build a proper sales strategy for your business. You will learn to use technology, data, and inbound marketing to boost your sales team’s productivity. More so, you will learn how to scale your business better and expand it.
12. How To Win Friends And Influence People
This is one of the most famous books that transforms your personality while also making you a better salesperson. Dale Carnegie teaches the readers actionable ways of getting others to think like you. A reader also learns how to transform people without arousing a feeling of resentment. You will also learn different fundamentals of handling people of different types.
13. More Sales Less Time – Jill Konrath
The sales process often becomes tedious. No matter how hard you try, you never get yourself out of it. So, how do you stay ahead of the sales game this way? Jill Konrath brings you the best sales book called More Sales, Less Time. The book brings advice related to higher sales productivity.
Besides reading the ones mentioned above, ‘Selling to Big Companies by Jill Konrath,” and “Solution Selling by Micheal T. Bosworth” are some of the best-selling books you must read. All of these books are great when it comes to developing better sales skills. Did you read any of these books before? Let us know through the comment section.