How Digital Asset Management Can Improve Your Brand Reputation
by Sumona Finance 01 December 2022
An increasing number of businesses are moving towards adopting digital strategies.
You could be wondering what is digital asset management. Also known as DAM, digital asset management is the process businesses use to organize as well as manage their files digitally.
These digital files include marketing materials, images for websites, videos for products, and more. Digital asset management can be seen as a part of a business’s overall strategy for brand management.
When your business makes use of DAM, you’ll be able to boost brand visibility, promote brand consistency, and increase how effective your marketing strategy is.
What Exactly Is A Digital Asset?
In order to better understand what digital asset management is, you’ll first need to be clear on what digital assets are. Essentially, digital assets are files that you can use in your online marketing campaign, as well as through digital channels. A digital file can be a video, an image for your website, posts on social media, infographics, and other digital marketing materials.
It’s important for businesses to have digital assets in their small business asset management process. This is because digital assets help in the creation of a brand identity that is consistent, across digital platforms.
You can use your digital assets on your business website, social media, applications, and even television advertisements. You can also use your digital assets to create certain physical assets. An example of this is when business cards are designed before they are printed out.
With the growth of online marketing, digital asset management has become more important than ever before. Even when you use physical branding assets, like billboards, pamphlets, and other printed materials, the process begins with digital rendering.
Who Uses Digital Management Tools?
Wondering who exactly uses DAM software? Let’s find out.
The Internal Users
DAM tools are used by brand managers, to ensure that the identity of their brand remains consistent across various digital platforms. Digital asset management helps in managing images on websites, posts on social media, online advertisements, and much more.
When you make use of digital asset management tools, you won’t need to manually track down various digital assets. You can also ensure that your brand is represented in a consistent manner, across different advertising channels.
Marketers also utilize digital asset management tools. They use DAM to centralize the different content that they create. DAM can make locating and using such content easier not just for marketers, but for anyone working within the organization. It’s also possible to take DAM assets out, and then combine them. This allows marketers to create brand-new assets for certain advertising campaigns.
Designers can also benefit from a digital asset management software. They can use DAM to ensure that they are using the latest versions of various digital assets. Included in this list are website images, digital ads, videos, and much more. With the help of digital asset management, designers no longer need to train down various digital assets manually. They’ll automatically be using digital assets that are the latest versions.
External Users
Agencies also make use of digital asset management software, in order to centralize the digital assets being created for their clients. DAM can also be used to collaborate with the client. An example of this is when a client uploads images and videos that they would like the agency to use, onto the DAM system.
Freelancers can also make use of DAM software. Freelancers find themselves using digital asset management software in order to keep all their digital assets in a central location. This enables the freelancer to easily find and then use digital assets, which are up to date. Freelancers will also be able to see other DAM assets, which helps them better understand the brand they are working for.
Partners also make use of DAM, to make sure that the content they are using is up to date, especially when creating branded material. Partners can make use of the logos and brands available through the DAM system and add these to their website, in sales presentations, through printed material, and more.
Conclusion: Why Should Your Business Have A Digital Asset Management Strategy?
When your business implements a DAM strategy, you can easily find various files you want, anytime you need to use it. There are lots of digital assets that need to be tracked. Many people also participate in building a brand. With the help of digital asset management tools, you can save the time that it takes to find different files, and will also be able to organize them.
Consistency is also important when it comes to branding. You should ensure that your customers are able to recognize your brand, irrespective of where they come across it. By making use of digital asset management tools, you can ensure that the marketing strategies of a brand are in line with the brand guidelines.
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