7 Creative Bar Advertising Ideas – From PSAs To Branding
by Sumona Advertising 22 September 2022
If you own a bar and you are looking at ways to advertise, then you will no doubt already know of the traditional ways.
However, for a business to stand out from the crowd, it needs to be creative and capture the imagination of the public.
There are a number of ways that you can do this, so let’s look at 7 creative bar advertising ideas.
1 Distributing Flyers
One way that you can grab the attention of your customers is to distribute flyers around the local area. This type of bar advertising will capture people who may not walk past your bar usually.
| You can also try adding special offers and coupons on the flyer that have to be shown to be redeemed. This will encourage people to come to the bar and make a purchase. |
2 Social Media Advertising
It is important never to underestimate the power of social media when thinking about advertising. It has a wide reach and the potential to also find local customers that may not have heard about you before.
You can start by posting about new items at the bar or a video of someone mixing a cocktail. Pictures and videos attract the most engagement, so try adding as many of those as possible.
3 Branding
Having branding is an important way of making your bar memorable. You want people to associate what they see with your bar, so try to create a memorable logo and slogan that your customers can remember.
| Once you have distributed your branding across social media and elsewhere, your bar will start to be recognized more often. |
4 Public Service Announcements (PSA)
Public service announcements are a great way for companies to spread the word about events and upcoming special offers when there are a lot of people around.
They can be more effective than a sign, and they will reach people who are unable to see the signs.
5 Have a Unique Angle
If you can have something that people will remember, then it will go a long way to helping people return to your bar and spread the word to others.
| Try to create a unique angle for your bar such as having a special selection of a certain drink, or having a unique theme to the bar. |
6 Sponsor a Unique Event
Many companies sponsor local charities or sports teams, but to help your business stand out, why not sponsor something unique? As an example, if there is a fancy dress event taking place, perhaps you can be a sponsor and provide a top prize.
7 Collaborate With Other Bars
Rather than try to compete with other bars, why not try to set up a collaboration such as food and drink weekend or a music night?
| You can both advertise to each other and even have collective events that people have to go to both to take part in. |
Final Thoughts
Advertising can be a long and expensive business, that is why you need to think ahead and try some unique angles to place your bar ahead of the rest.
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