6 Types of Marketing Your Business Needs In The New Year
by Sumona Marketing 14 December 2021
2022 Is going to be an exciting time for business owners and marketers alike. The world is moving forward with various COVID vaccinations, and most countries are opening up a bit more.
This is really good news for the world of commerce and eCommerce, and it’s also great news for consumers who are hoping to get back to something that feels like a “normal” life.
Building Marketing Into Your Business:
Every business needs marketing, that’s just something that’s a part of running a modern business.
How you go about it is very different from person to person. Some people are adept at social media and marketing. Other people find themselves better with direct email marketing and the like.
Some people can create amazing video content while others prefer writing.
Some people take the route of constantly creating new content that gets shared and seen by customers, while others take the more direct approach of creating relevant ads that get attention.
All of these things are “marketing”. What one person considers marketing is not necessarily the same thing another person might consider marketing. So, let’s look at a few different types of marketing for small businesses and large businesses alike to help make sure you’re on the right track to being successful in 2022!
1. Organic Marketing
Organic marketing is simply marketing without the use of paid advertising.
It’s the idea of getting customers to come to you naturally so that your business isn’t spending as much on advertising.
You want to treat organic marketing as a way to get people in the door, rather than a way to get them to the counter.
This means that you’re going about things very differently from how you would if you were going about a typical marketing campaign. One of the main ways to do this is by having a presence on social media and focusing on good content. You want people who come looking for what you have available, not ones who are responding to ads or promotions you have posted online.
2. Content Marketing (For Your Business)
Content marketing is all about getting your product to where the people are who need it.
You have to think about the big picture, too. For example, you might create a short video talking about one specific product that you have for sale on your site. This provides a little bit of information for consumers but also allows them to see what the end result of what they’re buying could be.
You should have several different ways to get content out there, too, so that you’re not limited in how you can reach out to potential customers with the things they want and need.
3. Influencer Marketing
Influencer marketing is really all about working with people who have an established audience.
If you’re doing influencer marketing, you need to make sure that the influencers that you work with are the ones who fit your brand in the best ways possible. If they don’t, it could potentially look like shady or dishonest behavior on your part.
You really want to be careful about this one. While influencer marketing is really good and can be lucrative for your business, it’s best to sign up with a company or agency that has a lot of expertise in Facebook influencer marketing and marketing on every platform you are considering getting involved with.
4. Sales & Leads Generation
Sales & leads generation is a form of marketing that basically takes any type of content and turns it into something that gives away a deal or a discount for consumers. This means everything from video tutorials to social media posts and emails.
There are basically two ways to go about this. Either you do it yourself or you work with an agency that can turn your ideas into something that gets people in the door for sales and lead generation.
This is another one of those things where the type of marketing works best when it’s done in a specific way. Make sure you’re getting in front of people who you know are going to be interested in what you have to offer, and make sure they’re not just responding based on images or ads that get put out without any REAL content backing them up.
5. Email Marketing
Email marketing isn’t dying. It’s just changing into something new and different. The same ideas are still out there, just working in a different way than they used to.
It still helps your business to engage with customers, even if you’re doing it in a slightly different manner than you used to. Sometimes, that means creating your own email templates, sometimes it means using a service that can create the email for you, and sometimes (and more often) it means doing it yourself.
It’s best to do email marketing like this if you know exactly what type of product or service you want to get out there and how people find those things on social media.
6. Social Media Marketing
Social media marketing is still a very popular tactic that works for the majority of small businesses out there. It’s not going to work for everyone by any means, but it’s one of those things that you need to be willing to try and experiment with.
It’s pretty easy to get involved in social media marketing if you take the time to learn some new skills and don’t treat social media marketing like something where you just run around trying different things until something sticks. You want to make sure that what you’re doing is relevant and useful, making it so your customers are actually getting something out of it as well as your business.
Building Trust In Your Marketing:
No matter what kind of marketing you do, you need people to trust you and your business.
You want to make sure that what you’re doing is not just something that can be seen as interruptive or useless. You want to make sure that people are getting the information they need from your business and that it helps them in the way it’s supposed to.
If you can do this, then your customers will trust you more and pay attention to what you have to say. This is a very important part of marketing, and there’s really no way to go about it without thinking on your feet and being able to adapt as needed.
The Bottom Line About Marketing Plans
When you’re choosing a marketing plan for your business, you want to make sure that it serves your needs as well as the needs of the people who are going to be buying from you.
You shouldn’t just pick something that looks pretty good on paper or works well for other businesses. You have to make sure that you pick something that will work well for you and provide what your customers need in order to get what they want out of the product or service that they’re buying from you.
That will take some trial and error, but it’s something that you’ll be able to do as your business grows and you can start to see what kind of customers are looking for what you have to offer. It’s also something that you should plan on doing as much as possible, even if it takes a little work initially.
Getting people who don’t know about your business is hard enough but getting them to trust what you have to offer is even harder, which is why this is an important part of creating a marketing plan for your business.
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