Tips to Build a Website That Looks Like Marketing Genius
by Arina Smith Marketing 31 January 2019
If you’re trying to grow the presence of your brand or business, it all begins with a quality website.
Having a site is one thing, but you need to build it with a marketing mindset at the forefront. This will let you hit the ground running with traffic so that the website is truly a tool to help your company grown.
Strategic website creation lets you express your marketing genius, so read on to figure out the points that matter most. Domain.com offers streamlined website creation solutions.
Build a Website That Seamlessly Lets You Publish Your Blog and Vlog:
Content is more important than ever, so make sure that your main goal is to become a content company.
Whether you’re a travel blogger, dentist, or lawyer, you need to be pumping out plenty of content that people around the web can digest. As a result, your website needs to be a hub that lets you seamlessly publish this content.
Use a web layout that lets you incorporate your blog or vlog with no problem.
The evolution of SEO has lead to a huge emergence of video content. Something as simple as adding short videos to your site or your blog will help you get more traction.
Always choose a template or design that makes this a breeze.
Provide Value and Pay Attention to the User Experience:
Creating value is the most important part of building a site when you’re thinking like a marketer.
Because of this, you need to know exactly how people are using your site. Reverse engineering the user experience makes sure that your site is a joy for people to use, which helps you get your message across.
Make Sure Your Site is All About the Connection:
Telling stories and creating connections builds brand equity that counts.
For instance, if your brand is all about providing more info to people dealing with addiction, your site should focus on building this bond and connection with people enduring such issues.
As you design your website, be sure that every element is a continuation of this story. This way, you’re engaging people in ways that leave a lasting impression.
Keep Your Website Mobile-Ready:
Optimizing your site for mobile devices is the most important part of digital marketing today.
Mobile is where the web is headed, so you need to be sure that you’re keeping up with the times. As you build your website, it’s vital that you’re thinking mobile first, as opposed to adapting the site for mobile later on.
Making your site mobile optimized out the gate helps you build wisely, and is savvy from a marketing standpoint.
Express Your Marketing Genius:
You’ll get the most from your marketing genius when you use some discretion when building your site.
These tips will help you win big with your brand, no matter what sort of company you run. Use them to the best of your ability so that your site thrives.
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