4 Essential Inbound Marketing Strategies to Grow Your Business in 2019
by Arina Smith Marketing 05 February 2019
Did you know that content marketing costs 62% less than traditional marketing?
And that’s just one type of inbound marketing strategy out there. And many of the others are just as cost-efficient as content marketing.
But if you’re trying to grow your business in 2019, it can feel difficult to know which inbound marketing strategies will work for you. And you don’t want to waste your time and effort on something that isn’t effective.
Feel like this? Lucky for you, this article is going to tell you everything you need to know about the best inbound marketing strategies for 2019.
Read on to learn more!
1. On-site Content Marketing:
How much content do you have on your site?
If you’re like most websites, you probably have a couple of static pages and a blog that no one updates. That’s a problem.
On-site content marketing is arguably the best way to draw in leads. For one, it improves your SEO, which we’ll get into later. It also lets your readers know that you are an expert in your field.
And most of all, on-site content marketing shows your potential clients that you care. Gone are the days of cold-hearted businesses. People want to know that you want to help your readers, whether they are clients or not.
On-site content marketing also helps draw in leads by bringing them to your site. If you can get them to subscribe to a newsletter, then you’ll have a better chance of bringing them back to your site.
2. Off-site Content Marketing:
Off-site content marketing is the same as on-site content marketing except that it’s on someone else’s website.
You might be thinking, “Wait, what? Do I have to give other people free content?”
Yes, but it works, and you don’t give it to your competitors! Instead, you post it on a website that covers your industry.
So, for example, if you run a business that sells coffee, you would guest post on a website that writes about the coffee industry but doesn’t sell it. Depending on the topic, you could post it on any site as long as you can angle it to their reader’s interests.
This helps you prove that you are an expert in the field. After reading your article on their favorite site, many people will visit your page to see what you offer.
When they visit your page is when you reel them in with your on-site content marketing. And after that, you keep them interested until they’re ready to be clients.
3. SEO:
If you know anything about inbound marketing, chances are you know how important SEO is. For those of you who don’t know, SEO stands for search engine optimization. In short, it’s how you make sure your website shows up on Google.
This is helpful when people are looking up things about your industry. For example, if you sell construction equipment, you can optimize a page of your site for the term “cheap construction equipment.”
If you write a few blogs and have headers with that term, you’ll see people coming to your site when they’re looking for cheap construction equipment.
The best way to improve your SEO on your site is through regular post updates. With the amount of content out there, you also need to make sure your posts are new and relevant. Too much of the same content is already online, and Google won’t reward you if your blogs aren’t fresh.
The best way to improve your SEO off-site is by writing guest posts. When people link back to your site, it tells Google that they trust your site. And this means a higher ranking for you.
It’s fortunate that most SEO strategies are also general inbound marketing strategies. Make sure to take advantage of this when you can.
3. Influencer Marketing:
Did you know there are 1 billion active Instagram users each month?
That’s a lot of people out there who are seeing ads on social media on a daily basis. But how often are they seeing your business?
While you can buy generic social media ads, a more effective strategy is to use an influencer in your industry. These influencers have a large audience that follows them for content about that topic.
So, if you sell water bottles, you might want to find an outdoorsy influencer. Pay them to advertise for your product and voila! You have introduced yourself to thousands of potential customers for a relatively low price.
And if you’re trying to boos your own social media following, you can have them tag your business in the post. New leads and new followers make influencer marketing a double win.
4. Use a Professional:
Listen, we get it. Inbound marketing isn’t the easiest thing out there to do. After hours and hours of work, it can get tiring when your strategies aren’t working.
That’s why plenty of people make a career out of digital marketing. And there are thousands of agencies willing to offer results for your money.
So why not take advantage of these services and professionals to help you get the results you need?
While you will end up spending money, you’ll know that your investment is worth it. And, plus, you can get back to running your business.
Over time, you might even end up saving money with a marketing team on your side!
Be careful when choosing one though. Many are willing to help, but not all have experience. Look for a group like JSA Interactive who proves they have given people real results.
Ready to Implement Inbound Marketing Strategies?
Now that you’ve read this article, you should be ready to implement your inbound marketing strategies. Although it’s not easy at first, it might surprise you how effective they can be over time.
One of the most important parts of your inbound marketing strategies is your website. No matter how good your blog is, people won’t spend time on a bad website. Check out this article on web design to learn more.
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