Video content has become a powerful marketing tool for many businesses.
Many businesses worldwide have been using videos to market their new products, increase their brand’s visibility, and much more. Videos, if produced correctly, can help the business achieve its desired goals.
However, not everybody can create those high-quality videos that deliver the intended results. This article discusses the dos and don’ts of commercial video production.
Let’s get started.
Do Put Yourself In Your Audience’s Shoes
When it comes to commercial video production, the first thing you should do to come up with a great video that will be worth watching is to identify your target audience or buyer persona.
What do you think is more appealing to them and they are more likely to watch? This way, you will come up with video content that suits them. If you come up with video content that appeals to your audience, they are more likely to watch and share it. And this means more chances of increased sales.
Do Set Specific Goals For Your Video
This is another important thing you need to keep in mind. Whether you plan to make a video in-house or with the help of a video production company, you should have clear goals for each video you make.
The best way to do this is to set as clear goals as possible. The well-known SMART goals formula can help you come up with specific, measurable, attainable, relevant, and time-bound goals.
Do Include Call-To-Action
A strong call to action is an important part of any commercial video. Even if your video isn’t meant to make sales, you should still include a call to action to help your audience take the necessary step, like interacting with your brand on social media or following you on YouTube.
These calls to action should be short and get to the point. You don’t want a long list of guidelines to be too much for your audience to handle. Keep it short, sweet, and to the point instead.
Don’t Put In Too Much Information
Even though it’s important to give people who watch your commercial video what they want, it’s also important to ensure the video doesn’t have too much information.
A long video that gives customers more information than they need to know will not do well because few customers will watch and pay attention to a 20-minute-long company description. To be safe, you should stay between 2 and 5 minutes to keep the audience’s attention, so plan your information to fit within this time frame.
Don’t Be Too Promotional In Your Video
A significant percentage of customers want to see more video content from the brand they support but don’t want to be “sold” to. Even in ads and promotional videos, there is a thin line between informing and selling.
You should try to make a video that teaches people something and then asks them to do something through your call to action. Then it’s up to them to decide if they want to act.
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