Do’s and Don’t for Creating Explainer Videos for Business
by Arina Smith Business 11 August 2021
Nowadays, people expect dynamic and innovative content, especially from the companies they are interested in. That’s why most businesses have turned to a video marketing approach. Almost 87% of the brands consider videos as an effective marketing tool. They believe that video content has the power to better engage the audience and build stronger relationships easily.
Surprisingly, from all the styles of videos, explainer videos are winning the game. An animated explainer video is one of the most effective ways to explain complex concepts and generate traffic.
Well! If you are interested in this article, you might be familiar with all the benefits of resting explainer videos for the business and looking forward to creating one. Indeed, you are on the right track, but before you start crafting memorable experiences through explainer videos, there are some key points that you should follow to get the most out of the videos.
Now, without any further discussions, let; ‘s jump onto the best do’s and don’ts of explainer videos.
Do’s of explainer videos
1. Always keep it short
Whenever you plan to create an explainer video, you prefer keeping it short because people love short and clean videos. You will be astonished to know that the retention rate of the audience decreases after the 2-minutes mark. So, try to cover the entire concept before 2 minutes videos. By keeping the message concise and interesting, you can easily build the visitor’s interest for longer.
2. Define a clear CTA(Call-to-action)
Adding the right CTA in the video is one of the best ways to get the most out of your video. Say if your explainer video does not lead the audience to the next level, then probably, it’s not worthy. Thus, to tell people what to do next for purchasing the product or availing of the discount, you need to insert the right CTA into your video. It will tell people that they are just one click away from the respective task. So, start fencing your audience by using the appropriate CTA, which is both engaging and simple.
3. Try to resolve problems
Whenever you create a script for your explainer video, try to focus more on the problem. It will help the audience to better relate to them. If anyone is going through the same problem, then the chances to convert the visitor into lead probably increase. Thus, instead of focusing on the features of the products, try to explain how the product/service can positively impact the audience in the form of a story. If you keep focusing on why people should consider your product, then the chances of conversions will increase tremendously.
4. Maintain your branding
Explainer videos can be a very good resource to improve your brand representation. Probably, it will be one of the most viewed content on different social channels. Therefore, be very particular while choosing the colors and theme for your videos. If you don’t want your branding to get affected, I would recommend you to use the same branding and tone that represents your brand. For better clarity, you can probably utilize the color palette of your logo in the video. Always remember, the more people can relate, the higher the engagement.
5. Take advice from professional
Everyone has their expertise in some field or the other. And probably the quality and expertise they can deliver are incomparable with any other. So, if you are new to creating explainer videos and don’t have an in-house team who can work on explainer videos, I would recommend you to go for outsourcing video services to the best explainer video company. They can assist you better with how you can leverage the explainer videos to increase your business growth.
Don’t of Explainer videos
1. Ignore setting too many goals
One of the common blunders that people usually make while creating explainer videos is by setting too many goals. Are you also planning the same way? Then it would be best if you rethought because it might affect your expectations.
If you want your explainer video to be effective, then you need to identify a singular goal. It will not only help prospects to better understand the content but also allows them to measure the performance of your video easily. Thus, if you want to run a consistent and powerful explainer video campaign, then always keep your focus on the primary goal.
2. Don’t sell to people
Whenever you plan your video strategy, your primary goal should be to sell to your target audience, not everyone who scrolls social media or use the internet. Create content for only those people who are interested in availing the services, or you think can probably choose that respective product/service. Another thing you need to create while producing a video is don’t oversell. If your content makes the audience feel braggy or sales, then it might probably irritate the audience and minimize the sales.
3. Don’t use Technical Jargon
Whenever you create a script for an explainer video, then you need to maintain a balance among the content. You need to ensure that your content does not sound too technical because it might not be understandable by many people. Thus, try to keep the language fun and accessible. Remember, the easier the content, the better the accessibility and higher the conversions.
4. Don’t add unprofessional voiceover
Last but not least, whenever you create a video, don’t be too casual while choosing the voiceover. According to the research, 25% of people watch videos if they have excellent audio quality. Thus, irrespective of the style of explainer video you choose for your business, make sure the voiceover complements it to the fullest.
Read more– How to Optimize Videos for Online Promotion.
In a Nutshell
Creating stunning explainer videos can be as simple as you think, but only if you keep a few things in mind. So, if you want your explainer videos to make a fantastic impression, then make sure you do not make the above silly mistakes and try to incorporate all the small things into it to make it stand out from the rest.
Still, if you want any expert advice, feel free to share your queries in the comments below.