9 Useful Advertising Methods For Malpractice Attorneys
by Arina Smith Advertising 18 April 2018
Marketing your legal services is more effective when you’re using mediums with an extensive reach. But what’s more important is being able to reach a specific audience, whether it’s in a local or national market.
You can’t do this with television and radio – whoever hears it hears it. You don’t really have any control over anything besides selecting networks and frequencies that your target market is most likely to tune into.
This is what makes online marketing the ideal platform for marketing your malpractice law firm.
If you’re considering what online advertising methods you should be using, then continue reading.
We have 12 advertising methods that you may find worth spending your time and money on.
Let’s take a look.
1. Build a Website that’s Quality, Reliable, and Professional:
You have a malpractice office that services clients in multiple cities or states – how will you connect with them? If you do the research, you’ll find that most people who need legal services turn to Google to look for an attorney.
If your law firm’s website doesn’t show up in the search engine page results (SERPs), then you’re handing over prospects to your competitors who do. In order to gain a competitive edge, you need an online presence.
The website you build should be high-quality and professional. Visitors who come to your website should be able to easily navigate through the site and find information about your law firm, its services, and the experience of your law firm.
There should also be a contact form online where people can reach out for a consultation (preferably free).
The hosting service you use for your site should also be high-quality so that the site is up at least 99% of the time. If your site takes too long to load, is offline a lot, or crashes when there are too many people on the site at once, then it’s time to find another host.
You can also join a listing of attorneys to help drive traffic to your site. If you’re interested in this concept, you can click for more here.
2. Use Optimization Methods for Your Website:
Building a website is only one of the advertising methods you want to use. You can’t expect people to find your site just because you published it. Now, it’s time to help Google and other search engines rank your website.
The higher you can get in the SERPs, the easier it will be to get traffic to your site. The keywords you select should be placed in your headers, subheadings, meta descriptions, meta tags, images, and even your URL.
It’s tempting to use your law firm name for your URL, which is alright, but includes keywords if possible. For instance, you can have the main city or state you offer services to at the end or beginning of the URL.
3. Do Keyword Research Regularly:
As you already know, there’s a lot of research required to succeed in the legal field. And the same goes for the advertising methods you use for your practice.
There are plenty of keywords you can use for your site, but only a select few should make it to your list. The keywords you should target will include your medical malpractice services and areas you service.
Using cities in your keywords is key even if you’re a national attorney office. Google helps users find businesses that are local to the user. If your keywords aren’t related to the area of the searcher, then you won’t show up in their search results.
Focus on the major cities and communities you service around the US. And if you have smaller towns and neighborhoods you want to target because there’s low competition, then go for it.
You can create a page for each of the cities you target on your website so that the keywords are relevant. Local search engine optimization (SEO) is key to getting a better ranking in Google, Yahoo, and Bing.
Once you have your list of keywords, make sure to keep an eye on the performance to see if any need changing. If competition raises, then it’ll be harder for you to rank for the keywords.
Or if they simply aren’t getting a lot of monthly searches, then maybe you should stop targeting it.
4. Use Google Analytics to Track Your Advertising Methods:
So far, we’ve covered only a few advertising methods you can use for your malpractice law firm.
However, you will be able to use these and the others we mention later on inside of your web analytics platform.
Google Analytics is quite popular because you can monitor all of your internet campaigns in one place. You can use it to watch your website traffic, keyword performance, bounce rates, page load speeds, and more.
It’s something you should implement right away, so you can begin tracking various metrics immediately.
5. Use Email Marketing for Getting Referrals and Repeat Clients:
One of the most effective advertising methods you can use today is email marketing. Why?
Because there are 3.7 billion email users around the world. And roughly 233 million people in the US have email accounts.
This makes email marketing an excellent way to touch base with your new clients and reach out to old ones. Many law firms use their newsletters to offer free consultations and deals to their subscribers.
All of the campaigns you run for your email marketing is easily tracked using Google Analytics as well. Make sure to play around with different email formats and messaging to see what works best.
Segmentation of your campaigns is ideal to ensure your subscribers are getting content that resonates best with them.
For instance, you can have a segment that talks about malpractice involving children for the parents and malpractice regarding certain procedures, such as pregnancy, heart surgery, and so on for other groups.
You can even set it up so that new subscribers receive automated emails that are sent over the course of weeks. Plus, you can use your newsletters to ask your clients for referrals and online reviews.
And that brings us to the next item on this list of advertising methods.
6. Ask for Online Reviews:
Don’t be shy to ask your past clients to leave a review for your firm online. You can create an account on places like Yelp and send customers a link to post their reviews.
You can also copy and paste it into your website, so those who visit your site can find it. The reason you don’t want to only post them on your website is that a lot of people got to other popular resources, such as Yelp, Angie’s List, and BBB to find business services.
Keep in mind that your online reputation means everything today, so don’t overlook the power of online reviews.
7. Optimize & Publish Malpractice-Related Content:
Your law firm is all about malpractice, which means you should have a blog filled with related content. Think of all the questions your audience has that you can answer in-depth on your blog.
Optimizing your content is key to getting it found on search engines. When people can find your content in the SERPs, they’re lead to your blog, which is on your website. This is what makes blogs the perfect method for raising awareness of your site.
With content marketing, you can continuously push out more posts that will attract more groups of people based on the topics you cover. Just remember that you’re writing for people, not search engines.
Your keywords should be in the title, subheadings, and placed naturally throughout the content. It should read well so that it’s not confusing or distasteful.
8. Diversify Your Search Engine Marketing Strategies:
You know about implementing SEO into your website and blog content. Now, it’s time to see what other advertising methods you can use on search engines.
One option is to use paid ads. Pay-per-click (PPC) ads are a big deal because it can deliver near-instant results and you can easily manage your budget. There are settings you can use to determine how much you want to spend daily.
Once you reach your limit, your ads are no longer in the rotation until the following day.
Combining your SEO with PPC is key. You can track your PPC campaigns using Google Analytics as well.
9. Give Your Malpractice Law Firm a Social Platform:
The internet is in millions of homes in America, which makes search engine marketing optimization.
But we can’t ignore that many of these internet users are also on social media networks.
Some of the popular platforms for law firms include Facebook, Twitter, and LinkedIn. As an attorney, you can target both consumers and business owners with your legal services.
For instance, clinics and hospitals may want to hire an attorney for defense in a malpractice lawsuit.
LinkedIn is perfect for B2B and Facebook and Twitter for B2C.
Make sure you have a strategy in place that includes sharing valuable content versus using the network as a bullhorn to promote your legal services.
Turn Your Law Firm Into a Prosperous Business:
Owning a law firm is like owning any other business. You need to exhaust all options for affordable and effective marketing. Educating yourself about the various advertising methods will ensure you’re always up-to-date.
You can also stay abreast of other wealth building techniques by using resources, such as Real Wealth Business. Here, you can find all sorts of information about developing and growing your business.
With the number of cases rising steadily when it comes to medical malpractice, legal firms dealing with such issues can hope to increase revenues and sales. People who are looking for a great firm to help them get compensation arising out of medical negligence or malpractice should reach out to the best Atlanta medical malpractice lawyer. Working with experts allows you to present your case, argue the facts, and get fair compensation to help you not only recover but also as a security for your family members.
Stop by today to see what you can learn to help make your law firm a success.