Top 5 Marketing Tips for Your Personal Injury Firm
by Mashum Mollah Marketing 13 June 2020
Running your own law firm isn’t for the faint of heart. The competition is rife, especially with the advent of technology.
While there’s still undeniable value in advertising locally, through papers and word-of-mouth, online marketing has become vital to the survival of many personal injury attorneys.
According to Diamond & Diamond, a $1.25 Million settlement was reached for a bicycle accident. That equates to a decent fee, but the reality is that major claims are few and far between.
You’ll need to up the ante and be innovative to generate a steady flow of leads and turn them into hard-earned cash.
We’ve outlined the top five tips below to help you accomplish just that.
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Enhance Your Web Presence
The internet has brought about the ability to gain exposure. However, it’s a double-edged sword. Without a solid online marketing strategy, your personal injury firm could lose out on a lot of potential business.
For starters, your website should be user-friendly and filled with fresh, relevant content. Think about the kinds of questions people ask and answer them.
Always Keep SEO in Mind
Search Engine Optimization (or SEO) is vital to creating a prosperous web presence because everything you post needs to hold value for the end-user.
If it doesn’t, Google penalizes you. When someone searches “personal injury attorney in Florida” and you pop up, they won’t be impressed if they click on your site only to find that you don’t operate there.
Google knows this, so its algorithms rank your page accordingly.
To increase visibility, and use the internet to its full potential, you should implement SEO best practices for everything you do online.
Take Advantage of Social Media Platforms
In addition to the above, you should also make use of social media platforms. Most of them are free and provide an easy way to build and connect with your audience.
If you haven’t already, you can create the following accounts for your personal injury firm:
- YouTube
Moreover, the legal industry is unique, so you’ll also find other platforms with a more specific focus, like:
- Avvo
- Yelp
- Nextdoor
Inform & Engage With the Public
It doesn’t help to have any of the tools above if you’re not going to use them effectively.
Engage with the public by interacting online. Hold Q&A’s, share legal insights, or talk about current affairs. Make informative videos or live stream interesting discussions, and always consider your audience.
When you do this consistently, you’ll soon establish yourself as a reputable authority on matters in your field.
Don’t Forget About Human Connection
Last but not least, build and maintain relationships with your past clients, associates, and followers. This not only strengthens your overall credibility but also paves the way for new leads.
Moreover, being relatable encourages confidence. After all, a personal injury firm deals with a diverse mix of people.
The Bottom Line
While the legal profession is as old as time itself, marketing has become a fast-paced and highly competitive arena.
Gone are the days when an ad in the paper would suffice, but this isn’t necessarily a bad thing. The internet has made it possible for personal injury law firms to expand their reach and define their target market.
Using an effective marketing strategy, you can enhance your online presence, optimize your website, and use social media to churn out more leads.
With the above, when you engage with your audience, inform them about relevant trends, and build human connections, your personal injury firm is sure to benefit.
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