5 Reasons Your Business Needs PR
by Arina Smith Business Development 08 March 2018
Just about every business dreams of getting maximum publicity and being seen by their target audiences. Public relations is something that has the potential of taking you a few steps closer to achieving that goal. Usually, the primary objective of PR isn’t just to create awareness, but it’s also to earn the public’s understanding and acceptance. There are several reasons that you may want this as a business, however, one of the man reasons is likely to retain existing customers and attract new ones. Just in case you were contemplating whether or not you should bother hiring an individual or company to handle your PR, here are five reasons that you should.
Brand Story :
If you want your business to leave a lasting impression and remain in the memory of customers, then a brand story is one of many ways to make this happen. For one, telling a good brand story is an effective way of relating to the public. A brand story is more or less a way of communicating with your target audience in a language that they understand. Additionally, it humanizes your brand so that people can connect with it and see how your products or services are relevant in their everyday lives.
Fundamentally, most of us communicate through storytelling which is one reason it may prove to be so effective. A good story should position your brand, vision, and values and ultimately outline your purpose as a business. PR comes into play as it can help you execute this goal through the use of press releases, coordinating media contacts for events, and trying to get article placements in relevant magazines.
Damage Control :
There will be times when your business goes through rough patches. What matters more than the damage that has been done is what tactics you use to manage the situation and make it work in your favor. If, for instance, one of your core staff happened to get a criminal charge against them, aside from hiring criminal lawyers, you may also need PR to do some damage control. In such an instance, the role of public relations would be to minimize the negative perception of people caused by the crisis and redirect their focus.
One way that PR can help with damage control is by taking responsibility for the crisis as opposed to trying to cover it up as that may only worsen the damage. Instead, the people involved in the crisis should be honest and transparent as it may help them earn people’s trust. Getting ahead of the story preparing for social media backlash, apologizing, understanding the situation, and being adequately prepared are other ways PR can help reduce the negative impact it may have on your brand. These are all things that a strong PR team could do in the midst of conflict to help turn the situation around.
Generate Business Leads :
Effective PR can ensure that your business is put in targeted media outlets. This, as a result, has the potential to make your business more visible to prospects. There are many ways that a PR team can contribute to your lead generation efforts. To begin with, case studies and testimonials can be useful as they tend to include current customers reviews of products and services. As they say, word of mouth is one of the best marketing tools; this should encourage more people to consider patronizing your business. You could also try news and awards pages, including presentations on SlideShare seeing as they get thousands of views on a daily basis, event collateral, and leveraging on your contacts. You don’t necessarily need to hire an outside PR company to do this, so you could create a department in-house to execute these tasks and also find ways to integrate it into your digital marketing plan.
Attract Investments :
If you happen to be looking for investors, the right media platforms and the right timing could land you a good one. This is where PR comes in as effective messaging and strategy can increase your credibility and portray you as a lucrative investment. Before committing to give capital to businesses, angel investors and capital firms, in particular, tend to look for organic media coverage. This means that public relations would help to give you the coverage you need. Organic media can be achieved through working with industry journalists to place stories in popular publications. By doing this, investors can easily find positive and branded information about your business online. PR can also demonstrate your brand’s ability to invest in its image understand its market. These characteristics are often key things that investors look for when sourcing.
Recruit Talent :
When your business is well-represented, it is likely that people will be eager to work there. Many times, it is human nature to want to be part of something that seems successful, meaningful and exciting. A good PR campaign can attract prospective employees just as much as it can customers and investors. If you’re looking to hire some of the best employees for your company, that may be enough incentive to consider getting your business some good public relations. You should know that the key to recruiting some of the best talents, however, is making sure you’re PR establishes you as a leader in your industry. It is a reputation that won’t be built overnight and will need to be developed gradually, but with consistency and a good team, you’ll get there in the end.
It is possible to run a successful business without PR, however, if done effectively it can give your business a boost. Many successful businesses thrive because of effective branding and their ability to paint themselves in a way that is well-received. One of the reasons some brands have successfully been able to brand themselves is because they have an experienced PR team who help them strategically place their business in the right media outlets. For this reason, if you don’t already have public relations incorporated into your business strategy, it is definitely something to think about.
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