Top 10 Tips for Marketing Your Chiropractic Business
by Arina Smith Business Planning 09 May 2018
When it comes to a niche market such as chiropractic medicine, the competition can be tough.
How do you separate your level of service from others and what is it that makes your chiropractic business stand out from the rest? In order to maintain your foothold in a congested market, smart marketing of your business is paramount.
Not only are you trying to retain your customers but you are also looking to generate new leads. How do you do this? Chiropractic marketing.
To learn more about some of the top ways to market your chiropractic practice, just keep on reading…
10 Ways to Market Your Chiropractic Business :
Offering a world-class chiropractic service with years of training and experience under your belt is, unfortunately, not enough when it comes to business.
Both new and existing patients need to be made aware of who you are and why your service is that much better than your competition.
This is why prioritizing marketing in your chiropractic business plan is essential.
Nowadays, the best way to market your chiropractic business is online. Without an online presence, your business might as well not exist to your customer.
With that being said, let’s get into chiropractic marketing.
1. Establish an Online Presence :
Naturally, our first point would be to look at your online presence and make sure its solid.
As we mentioned, without a well-established online presence your business will be difficult to find and learn more about.
We live in a digital age where your business needs to listed in online directories and thus, ranking on Google.
Do some research on the best chiropractic directories to be listed and register your business in as many as possible.
Use a succinct, catchy business name such as ”Smith Chiropractic” to make it easy for customers to remember.
2. Take Advantage of Social Media :
Just as equally important as your online listing, make sure to leverage the power of social media.
In today’s society, there are very few businesses who don’t make full use of social media sites such as Facebook, Twitter, and Instagram.
Set up a profile on these platforms and make sure to regularly post updates, respond to comments and feedback as often as possible.
The more you interact on these platforms, the greater your business’s online exposure.
3. Respond to Online Reviews and Feedback :
In today’s digital age, the online review can make or break a business. Make it a top priority within your chiropractic business plan to stay on top of reviews and feedback, whether they are good or bad.
Designate an official social media and online review manager to positively respond to reviews, questions, and comments when they appear.
Treat negative reviews with positivity and always try to be as helpful as possible.
Review sites such as HealthGrades and Yelp are a great place to search for reviews or feedback on your business.
4. Connect With Like-Minded Businesses :
One of the best ways to market your chiropractic business is through the help of other businesses. Yes, some these businesses could be your competition, but trading referrals within the industry can really pay off in the long run.
Connect with medical professionals who may offer a similar service which could be complementary to the one you offer i.e. acupuncture or massage therapy.
Encourage referrals from their end and let them know you will do exactly the same in a win-win referral system.
Don’t forget to leave chiropractic business cards for them to offer upon referrals.
5. Attend Networking Events :
With the above marketing tip in mind, it’s also important to network and attend local events in order to make business connections. This is also an opportunity to scope out your competition and learn about the services they offer or what gives them an ”edge.”
Networking events also help you to meet potential new customers who can easily spread the word of your services.
6. Keep in Touch with Your Patients :
Once a new patient has signed up for your services encourage them to share their email address with you so you can keep in touch.
Without spamming your clients, send them updates on promotions, new equipment, office procedures etc. Ask them to follow you on your social channels and spread the word of your services.
Keeping in touch with patients also gives you the opportunity to ask for feedback so you can learn about areas which need improvement.
Make sure to not inundate customers with emails send only 1-2 per month.
7. Incentivize Patient Referrals :
This is a great way to simultaneously encourage customer loyalty and draw in new clientele. Offer a free check-up or discounted service to customers who refer your services to family and friends.
You can promote these referral incentives via email, on your social media channels, and via your website.
8. Know What Your Online Presence Looks Like :
Have you ever Googled your own business? If not, it’s high time you did. This is a great way to assess whether the internet, your greatest source of reputation management, is portraying you adequately.
Is your contact information up-to-date, are there professional photos of your business online? If not, you will soon be aware that updates need to be made.
Use Yext to scan your business profile across sites such as Google, Facebook, and Bing.
9. Leverage Ads on Yelp :
One of the first things a new customer does when choosing a new practice of any kind is to look at reviews of the business.
Yelp is one of the most popular sites for this. Make the most of this prime opportunity and use the paid ads on Yelp to boost your presence.
This way your customers will most likely come across your business first and won’t need to look anywhere else!
10. Build a Monthly Newsletter :
No, the newsletter is not dead! It’s still very much alive and kicking.
Create relevancy around your business with a monthly newsletter which is circulated to your client base.
Make sure to include updates, schedules, personalized news about staff etc. This way you create a rapport with your customers, encouraging them to talk and share information about your business.
Make sure to include links to all your social media platforms, your website and even a business blog in your newsletter.
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