Your Guide to Choosing and Using Display Cabinets for Your Retail Store
by Arina Smith Technology 02 May 2018
The millions of people who flock outside of Macy’s and Saks annual holiday windows in New York City are a testament to the power of a great retail display. Macy’s holiday windows alone draw crowds of 8,000 to 10,000 people every single hour, just to get a peek.
Wouldn’t you like to draw more customers to your store and build a name for yourself in the meantime? How you choose to present your merchandise has the potential to boost your brand reputation. It can also have a major impact on your profit margin.
The type of display cabinets you choose, like your business name, should reflect your brand image in the best way possible. That’s why it’s so important to create an inviting and well put together store appearance. One of the easiest ways to do this is by selecting the right display cabinets.
How to Choose the Best Retail Display Cabinets :
The first thing to consider when choosing retail display cabinets is what purpose they will serve. Will, they are housing glass items out of reach or showcasing valuable inventory under lock and key? Or would you prefer customers be able to interact with the merchandise instead?
A good rule of thumb is to consider the amount of inventory you have and how it relates to the size of your space. Another point to consider is the function of the cabinets.
Do you need something you can easily move around the store on a whim? Or are you looking for something more stationary? Consider the cabinet’s portability and flexibility when narrowing down your choices.
Types of Display Cabinets :
They can dress up your space with sophisticated lighting and finishes. They can capitalize on valuable retail space to help you sell more merchandise. Depending on what your needs are, there are a variety of materials and styles of display cabinets to fit your needs.
Glass :
Glass display cabinets are ideal for showcasing valuable or fragile items. They are also a great option for allowing your customers to view the merchandise without touching it.
Metal :
If you have heavy items like books, office supplies, or extra stock, metal display cabinets are a great choice.
Countertop :
Portable and adaptable, countertop displays make the most of the space you have. Their eye-level viewing capacity encourages browsing and making purchases.
Revolving :
Revolving display cabinets offer a more engaging and active way for customers to experience your merchandise. Display Cabinets Direct has an excellent selection of stylish and functional revolving display cabinets to choose from.
Wall Mounted :
If you have a limited amount of space to work with or need extra storage, wall mounted cabinets might be an ideal choice. These types of cabinets help maximize space while adding another visual layer to your store.
What to Look For :
Before you get started, it’s important to know exactly what you are looking for. Look over your retail space, make a list of your needs, and rank in order of priority. Prior to your decision, take a look at the helpful issues below to pinpoint your goals.
Design :
It’s a proven fact: 90 percent of customers turn right when they first enter a store. So make the most impact possible and choose a great display cabinet for this area of your store.
Ease of Use :
Whenever possible, test out a few styles in person to get a feel for how they operate. If you know you’re going to need to access the cabinet several times throughout the day, think about the type of materials you choose.
Select a cabinet that is easy to access and can withstand regular wear and tear.
Access for Disabled Persons :
Providing comfortable access for your customers with disabilities should be a top priority, so make sure your floor plan and display cabinets are able to accommodate these needs. Consult the American with Disabilities Act (ADA) for a checklist regarding accessibility guidelines.
Size :
Precision is key when it comes to size selection. If you’re unsure or new to the process, it’s always a great idea to hire a professional. That way you can choose your cabinets with confidence and accuracy.
Purpose :
What type of displays will your cabinets contain? Will merchandise and signage be featured? Do you want customers to interact with your items or
Flow :
Create enough space for your customers to comfortably browse and access merchandise without feeling cramped.
Placement :
Know the layout and exact measurement of your floor plan before you select your display cabinets.
Lighting :
Lighting is an important display feature to take advantage of because it draws attention to your merchandise. It is especially effective when featuring jewelry and pricier items.
Security of Valuable Objects :
Keeping an eye on expensive items at all times isn’t easy. Will you need a security system or a lock and key for valuable items in display cabinets?
What to Avoid :
Don’t be afraid to get creative with the materials, size, and placement of your display cabinets. Although a bold display can be risky, the payoff could be tremendous. And if it bombs at least you know you’re willing to try new things to get your customers talking about your brand.
Sometimes less is more. As tempting as it is to want to display all of your merchandise at once, a cluttered and overflowing store can actually drive customers away.
Avoid theft by placing valuable items under lock and key or in areas that are in plain sight.
Create a loss prevention strategy your employees can easily understand and enforce.
Picking the right cabinet displays can impact your profit margin just as much as the right retail management software can.
Give Your Business an Inside Advantage :
Your business deserves every available opportunity it can to thrive, so make the most of the journey ahead. We hope this guide was beneficial in helping you select the right display cabinets for your retail space.
For more great business tips and inspiration, feel free to reach out to us and let us know how we can help you reach your goals!
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