How Customer Education Can Help You Retain And Increase Your Customer Base
by Arnab Dey Customer Service 07 October 2022
No matter what type of business you have, chances are you want to retain your existing customer base while also growing it. After all, acquiring new customers can be a costly endeavor.
This is why it’s so important to keep your customers happy; not only will they continue buying from you, but they’ll also encourage their friends and family to do the same which will start word-of-mouth which is a plus for any business.
Remember, unhappy customers, are more likely to leave than ones who are happy. In fact, a study found that 86% of customers would leave after just two poor experiences. This is why it’s so important to not only acquire new customers but to keep the ones you have.
So, how do you keep your customers happy? Knowing what they want before they do and giving them the resources they need to understand and move forward in their journey. This is where a customer learning management system comes into play.
What is a customer learning management system, also known as an LMS? A customer learning management system is a tool that allows companies to create and deliver content that educates their customers on how to use their products or services.
The content may take many forms, such as:
- Tutorial videos
- How-to guides
- Frequently asked questions sections
- Product manuals
- Live chat support
Implementing a customer-learning system can help reduce business risks and ensure that your customers are getting the most out of your product or service. Now that you see how the customer benefits, here are three ways in which a learning management system can benefit your business:
Help Your Customers Get The Most Out Of Your Product
Sometimes it is hard to be sure if your customers are getting what they need or expect from your product.
Since customers play a huge role in your business’s success, providing them with informational resources in a blog post, an e-book, or even a series of instructional videos by way of an LMS, will increase customer satisfaction and build brand loyalty. Word-of-mouth marketing will grow from this type of experience and your customers are likely to return.
Reduce Support Costs
At its core, educating your customers and helping them learn about your product, is all about reducing support costs. By proactively educating customers on how to use your product, you can greatly reduce the number of support requests that come in.
This, in turn, frees up your support team to focus on more complex issues and provides significant cost savings for your business. If you’re looking to reduce support costs, investing in a customer education platform is a smart move.
It will take some time and effort to get up and running, but the long-term benefits are well worth it and there are reputable companies that will take all the effort off of you and only provide you with results.
Improve Your Reputation
Your reputation is important. It is the foundation of your business and it can take years to build. By taking proactive steps to improve your reputation, you can safeguard your business against the many threats that exist.
When you provide your customers with the resources they need to learn about and use your product or service correctly, you’re improving your company’s reputation. Not only will this lead to happier customers, but it may also attract new customers who are looking for a company that takes customer education seriously.
Implementing a learning platform can have numerous benefits for both you and your customers. By taking the time to educate your customers, you’re helping them get the most out of your product or service while also reducing support costs and improving your company’s reputation.