How to Effectively Market Your Website Without Spending a Dime
by Mashum Mollah Sales & Marketing 13 December 2016
Bootstrapping your online business can be a fun and rewarding adventure. However, when starting out, it can be very frustrating.
There are already plenty of well-established businesses in your market. How are you supposed to compete with them without a big budget?
Luckily, the internet is a place where anyone can succeed. You just have to be willing to work and outhustle your opponents to victory.
Below I’ve outlined the 3 most effective ways you can market your website for free.
1. Implement an SEO Strategy Now:
Search Engine Optimization (SEO) is the process of improving your website’s ranking in search engine results such as Google or Bing. More simply, when people search for certain keywords, you want your website to pop up within the first page or two of the results.
When you use Google to search for something, do you ever look past the first or second page? If you’re like most, probably not, which means your customers won’t either.
Use a free SEO analysis tool to determine your current standing in the rankings for your desired keywords. Then look for ways to improve.
The first thing you should do is work in your target keywords onto page titles, your website header, and onto your page copy. Then you’ll want to make sure you start adding basic SEO focus before publishing any new content.
There is plenty of free material out there that can help you get started with SEO, even as a total beginner. Stop ignoring SEO and instead use it as a very powerful and free marketing strategy.
2. Start Blogging and Guest Blogging:
If you’re not already using your blog as a part of your content marketing strategy, you need to start immediately.:
If you are, then that’s good news. You’re ahead of the game. But you could probably be doing more.
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Make the best use of your new SEO strategy by creating remarkable content that supports it. Publish new material weekly on your blog and find ways to incorporate your target keywords into your content.
Offering free, super helpful content on your site brings in new visitors and helps you instantly create authority in your niche. It will also contribute to boosting your SEO rankings. The more keywords you can work into your site through content, the better.
Now let’s touch on guest blogging. The best way for new websites to get their message out there is by leveraging bigger, already established blogs in your niche.
The idea is simple: you create awesome content for someone else’s website, then you receive a portion of their traffic back to your site. This is done by using the persuasive copy in your guest posts and always being sure to provide massive value.
Both blogging and guest blogging is completely free marketing activities that you need to be doing. Many online businesses have built insane amounts of traffic through free contenting marketing alone.
3. Maximize Your Social Media Use:
As you might’ve guessed, social media is third on our list of best, free marketing techniques.
Everybody and their mother (literally) is using some sort of social media to stay connected, especially Facebook.
You should always be providing any website visitors compelling reasons to follow you on social media. This includes Facebook “likes”, Twitter follows, LinkedIn follows, Pinterest, etc.
The more opportunities you create to build your following, the better you’ll be able to boost your contents’ reach.
Social media, by design, is a platform for social sharing. People love to share great content, and that makes every post have the potential of going viral.
Just because you don’t have a big marketing budget doesn’t mean you can’t succeed. Follow the tips above to start utilizing SEO, write more content for your blog and others, and maximize your use of social media.
Before you know it, you’ll be well on your way to online business success.
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