It is a well-established fact that using videos when marketing online can produce pretty amazing results. Not only are videos a great way to attract interest and generate traffic, but they can also help to engage users and ultimately boost conversion rates too. In a nutshell, you stand to gain access to a wider audience and eventually convert a bigger slice of that audience into leads or even paying customers or clients.
Of course for that to happen you need to distribute your videos, and to do that more effectively you should follow these tips:
1. Use multiple distribution channels:
Instead of just publishing your video on your website, you should tap into the potential of other distribution channels too. That includes video sharing websites (such as YouTube), social media (such as Facebook and Twitter), and so on. If you have an email list or are building one then you could distribute it to them too in the form of a download link.
2. Tailor video lengths according to the platform:
The trick to distributing your videos effectively across multiple channels is to tailor it according to the platform itself. For example, while you may have a 1 or 2-minute long video on your website, you should trim that down to 15 to 30 seconds for social media as very few users will stay past that point.
3. Be proactive about generating traffic to your videos:
Although your videos will generate traffic in their own right, that doesn’t mean that you should rest on your laurels. It helps to be proactive about channeling traffic to your videos by discussing them on forums, creating blog posts or articles that link back to them, and so on.
4. Try different topics and approaches:
Not all types of topics and approaches will have the same response in different niches, so you should try to vary yours until you find what works. That may take time, but figuring out what types of videos appeal to your audience will help a lot in the long run. Ideally your goal will be to create videos that people feel like sharing – as those stand to gain the widest distribution.
If you have no experience creating videos, don’t be discouraged. One way to easily create simple yet effective videos for marketing is by converting presentations to videos using Movavi PowerPoint to Video Converter.
Using Movavi PowerPoint to Video Converter will enable you to create a stylish PowerPoint presentation and then convert it into any video format so that you can upload it to your website, video sharing websites, social media, and so on. The software will also let you add audio tracks to include background music or a voiceover in your video.
Because of how easy it is to use Movavi PowerPoint to Video Converter, it shouldn’t take you very long to come up with a decent video. That, in turn, will let you tap into the benefits of using videos in marketing, despite not having any experience creating them in the past.
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