Important Factors You Should Consider Before Producing an Online Promotional Video

by Advertising Published on: 18 December 2016 Last Updated on: 13 April 2019

Online Promotional Video

Would you like to create an online promotional video for your business? The video is one of the most powerful and affordable ways to communicate with a huge online audience. However, there are some important factors you need to consider before you finally decide to publish your video on the internet for the whole world to see. The factors below are the most important.

Identify Your Target Online Audience:

First of all, your video has to be aimed at a specific group of people. For example, if you have an accountancy business, your target audience will be people who need assistance with their finances. Your video should address their concerns and their needs and you should then be able to create a video that explains how you can help.

Read also: The key to success with your online marketing

Type of Video:

Different types of videos can be created. Talking head, presentation and animation videos produced by companies like Spiel Creative is the most popular amongst viewers. You need to decide which of these formats is the best for the content you will be sharing. It helps to look at what other leading businesses in your industry or niche are doing when it comes to the types of videos they produce.


The content in your video needs to be informative, entertaining or valuable in some other way. This is why you need to spend some time carefully considering what content to add. The words you use, the images you use and the video clips you use will all determine how long someone watches your promotional video and what actions they take once they have viewed it.

Who Will Produce the Video?

An online promotional video says a lot about the business that publishes it online. If it looks professional, more people will want to deal with your organization. You should be willing to hire a professional video producer who understands what’s required in this type of video and will ensure that it is produced and edited to a high standard.

Call to Action:

Every video needs to achieve a specific goal. In some cases, you may want viewers to phone your business, other times you may want them to join a mailing list and in other situations, you might want your viewers to spread the word about your company by sharing your video with other people. To achieve any of these goals, you have to tell people what to do next after they watch your video by including strong calls to action.

Distributing Your Video:

Once a video is produced, you must put it in front of as many potential shoppers and customers as possible. You can do this by publishing it on your website, blog, social media pages, video sharing websites and any other web pages that allow you to add a video.

When you produce an online promotional video, it’s vital to prepare properly and follow the steps above. If you do this, each of your videos will become an extremely effective marketing tool for your business.

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Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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