Avoid The Post-Holiday Sales Slump By Using Promotional Products
by Arina Smith Marketing 01 December 2017
The holiday rush may be coming to a close, and if you are like any other retail business, you are looking for ways to keep your customers interested after the rush of returns. You need something to kick-start this interest, but you can’t really think of any traditional marketing tactic that’ll work. It may be tempting to throw in the towel and accept that there is just going to be a January slump in sales – but don’t give up just yet!
There are ways that you can generate interest after the holidays are over and avoid the post-holiday sales slump, starting with the obvious: the first thing you want to do is have a plan to increase your brand awareness. This should be something you’ve already put in place during the holidays but now is the time to revisit it, and consider new ways to promote your company that will spark a renewed interest. You know your customers will be in the store or online to take advantage of post-holiday sales, but you should also know that you will probably have some potential new customers, and it’s them you have to speak to the loudest.
A really easy way to keep your brand in front of customers is through promotional products, which can be anything from a t-shirt with your company’s logo on it to a pen with your company’s name and address. You may also hold a contest using promotional products to increase brand awareness, which triggers people’s competitive nature a little and therefore piques their interest.
There are many promotional products in Toronto to choose from to promote your business during this typical slump period. Your competitorswill be mostly concerned with offering bargains on existing products or services, but even during the dreary winter months, people crave new products and experiences; you can take advantage of this by shaking things up a little and introducing a new product or service, andpromotional products can help make people aware of this new product.
The bottom line is that promotional products can make a huge difference when there is a slump period, because a) customers are more likely to buy from a brand that they see on a regular basis; and b) you can give these products away as gifts, which will endear your business to the customer.
You know as a retailer or service provider that to attract your customers and potential customers you have to continue to put your name out there. When you look at the stores that promote using promotional products in Toronto, it isn’t hard to see why customers return – promotional products give customers that incentive and also keep your brand alive in your customers’ eyes. Online businesses also benefit from promotional products. You know that traditional giveaways work in the physical realm but they also work online as well. You might hold a contest and provide a souvenir travel mug with your company’s logo on it, as well as links to popular or new products or services you’re offering.
Don’t get stuck in the new year’s rut – let promotional products help you bridge the gap between the holidays and spring.