9 of the Worst Mistakes to Make When You Go on Live Video

by Technology Published on: 21 June 2017 Last Updated on: 24 February 2020


Live videos can net you the consumer attention and exposure your brand needs. However, those results only happen if the live videos were done right. If that isn’t the case, those videos could net you the worst kind of attention from your target market, which is a situation you’ll want to avoid at all costs. Here are some of the worst mistakes you’ll do well to keep an eye out for:

Being Arrogant

People often follow video casts for a simple reason: they like the host. They relate to the person they see on their screen. If the host is arrogant or overbearing, though, that’s going to lose your company brownie points and effectively you’re your customers running in the other direction. If you must choose a host, pick someone who’s engaging and knowledgeable at the same time. That should generate positive interest in your brand. If you’re the host, make sure you project the kind of personality and image that’s engaging to your target market, all while being consistent with your brand’s tone and personality.

Failing to Test the App

Be sure to test the app before you use it, says the Wall Street Journal. Whether you’re doing a broadcast or video conference, the same idea applies. You’ll want to prevent technical snafus from derailing your live video and the best way to do that is to test the app in advance. That way, if you require a software update, you won’t have to keep your audience waiting—and risk losing them—just to get that done. With zero technical difficulties, you can plunge headlong into the video cast as soon as the session starts.

Relying on Poor Connection

One of the worst things you could do is to go live with a poor and unreliable connection. Instead of doing that—and making your audience suffer with blurry audio and video quality—reschedule the broadcast and take measures to fix the problem right away. Poor weather conditions or temporary problems with your connection are understandable. However, if your connection has always been poor, then think twice before you go live. Otherwise, your video will simply keep dropping out.

Using the Wrong Tools

The right ones can make your life so much easier. If you want a range of better features, look for the BlueJeans live video app. From a host of features that make communication easy to recording capabilities that allow you to save your video cast so you can start posting and reusing the content, this is one tool you can count on to make your live events go a whole lot easier.

Posting Without Checking the Time

Take advantage of peak times during the day. Going on live video or posting a video during those times helps you reach as much of your target market as possible. The first thing you’ll need to do, though, is to determine what those peak times are. Once that’s done, you’ll know when to start launching your videos or going on live ones to achieve optimum exposure.

Poor Lighting  

Lack of proper lighting can compromise the quality of your video enough to make your audience abandon ship before you even get started on discussing the good parts. Don’t let that blunder happen. Check the lighting before you start your broadcast. Make sure you aren’t in the shadows or that there isn’t too much brightness in the room.

Poor Promotion

Promoting your broadcast is crucial, says Mashable. The more you promote your event, the more people will know. That’s going to help ensure bigger numbers for your audience. If you want to make the most out of the event and to acquire as many followers as possible, do your best to promote and market the event.

Everything Is Impromptu, Nothing is Prepared in Advance 

Don’t go on live video without knowing what you’re going to do. Plan it, don’t wing it. Without a plan, you could spend a lot of minutes wasting your audience’s time. That’s hardly going to make them stay around longer, much less watch your next broadcast. If you don’t want to lose potential clients before you’ve even had a chance to show them the goods, plan your live videos right down to the very last minute, if you must, just to make sure there aren’t any wasted moments during your broadcast.

Nothing of Any Value is Taught or Presented

One of the reasons people watch a broadcast is because it’s about something they want to hear. So know your audience. Tackle issues, topics or subjects that matter to them. If you do, then they are definitely going to be there to watch it. Offer tips and advice or even just a few words of encouragement to help them along. It might sound simple and a given, but that’s an excellent way of providing value to your audience.

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Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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