Should businesses bother with TikTok ads?
by Arina Smith Advertising 27 October 2020
TikTok is one of the newest platforms on the social media scene right now. This popular app allows users to create, share, and discover videos. With 800 million active users in over 154 countries worldwide, it’s clear that TikTok is taking the world by storm. But is this a passing trend or a platform that businesses should sit up and take notice of? We’ll take a look at some of the reasons we think TikTok ads are well worth your time.
Here are should businesses bother with TikTok ads:
1: Capture youth
If your product or service is aimed at millennials and/or Gen Z then TikTok is the place to be right now. With 41% of users aged 16 – 24, this platform is prime for targeting this demographic. The popularity of the app shows no signs of slowing so now is a great time to get involved!
2: Become a trendsetter
As you will have noticed, TikTok has been the catalyst for many trends this year. Be it a dance routine, a song, or a prank, by advertising, on the platform you too can become a part of the trends taking over the world. Become a trendsetter by association!
3: Show some personality
TikTok is the ideal place for brands to let loose and show their personality. It’s great for showing behind the scenes content and a more human side to your organization. In turn, this will help you to gain a loyal following and subsequently increase sales.
4: Grab attention
When it comes to TikTok ads, it’s likely you’ll choose to feature ‘in-feed’ which means that your ad will be shown at the bottom of organic TikTok videos, or as part of the video queue. This presents your business with a fantastic opportunity to grab the attention of users, so make sure you take full advantage of it.
5: Learn new skills
TikTok ads require you (or someone in your business) to brush up on their filming and editing skills, as well as to become familiar with the app itself. By doing so your company will gain valuable knowledge and experience which will ensure you stay at the forefront of the latest trends.
So, in conclusion, depending on your target audience demographic and your budget, we would say that TikTok ads are well worth considering as part of your 2021 marketing strategy. If you decide to go ahead with TikTok advertising then be sure to browse the app like your target demographic would. This will give you a sense of the type of content they interact with and will also help inspire you to create ads that appeal to them. Whatever approach you decide to take, make sure that the content is aligned with your brand, and that the call to action is clear.