How Can I Better Sell to Customers?
by Arnab Dey Sales & Marketing 19 March 2022
No matter how amazing a product or service you are offering, the harsh reality is that for some people, they will never be able to get the word out to prospective customers. This is due to weak marketing, one of the more common causes of death for many businesses, products, and services.
Thankfully, there are ways that you can execute in order to make your customers not only aware of what you have to offer but excited to try out your offerings.
1. Start a Blog
One of the best ways to get through to your customers about what you are offering is to be upfront with them, and a blog is one of the best ways to do that. Unless you are actually a writer, however, starting a blog is not the easiest thing. If you want to start a blog, you need to think about what your customers want to hear from you.
In most cases, customers who are visiting your blog are doing so to find out more information about your business. As such, you should try to format it in such a way to read as solid questions and answers blog.
What questions might people have about your offerings? Are your offerings complicated enough that potential customers might be confused by them? Are there competing products that you want to make clear to your customers why yours is different? Make sure that you figure all this out so that anyone who visits your blog will leave it having any questions they may have had answered.
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2. Encourage Reviews
If you’re confident with your offerings, a strong tactic to employ is encouraging reviews. This is a perilous tightrope to cross, however, as some customers find it annoying to be harassed by an app, website, program, et al. to leave a review. Find a way to offer an easy path to leaving a review for the product, and if your customers like it, ideally they will let everyone know.
However, you should not approach this only by seeking out praise, as criticism is also important. Without criticism, we cannot properly figure out where we are lacking in some areas, and that can be downright tragic to the development of what you have to offer.
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3. Use Email and Text Messaging
This can be a little perilous as well, as if you are not careful in your execution, you may find a lot of prospective customers deeming your emails and texts as spam. Finding a way to get people on newsletters and text messaging is an art, not a science, but there are some proven methods that at least have some degree of effectiveness.
A solid first step of this process is to create content, such as the above-mentioned blog idea, in order to get people interested in engaging with your product or service. If the content of your blog is good and helpful, a customer is going to be more likely to sign up to receive emails or text messages from you. For text messaging, this is an important first step of the SMS sales funnel process.
4. Social media engagement
Honestly, having a good social media presence might be the best way you can possibly reach your customers. Social media is a veritable beast in terms of getting the word out about a product or service, though it can be just as fierce when it does not like something.
Despite this, having an account on websites like Twitter and Facebook is ultimately going to be better than having neither. Having social media accounts, especially if you have a solid personality behind your brand, is a great way to increase engagement, and then, create word of mouth for what your brand is offering.
It is also a good way for people to get in contact with you when you have questions to ask about the brand. If you are big enough, you may want to hire someone to manage your social media accounts, thereby freeing you up to focus on the important parts of your business.
However, you should still be careful with how you carry yourself on social media. There were a number of brands that have built themselves around different kinds of personalities. The most notable example is the fast-food company Wendy’s, which took on a sassy, knives-out personality.
Other companies, like Burger King and Denny’s, also jumped on this, and it got some initial success, such that just about any business was rushing to lend a personality to their brand. This approach has gotten some backlash of late, specifically due to people being bothered by how fake and manufactured these personalities are.
It is important to have some degree of personableness in how you speak to your customers, but have caution when doing so. The last thing you want to have to happen is that you become mockworthy of your attempt.