Google ads are one of the best digital marketing tools out there because it’s so targeted. When used correctly, you can put your ads in front of the right people, and you’ll see a great return on your investment.

But you only get good results with Google ads when you use the platform correctly and take advantage of all of the features.

The search partners feature is one that often gets overlooked, but it can be incredibly effective. This guide will give you all of the information on what the search partners function is and how you can use it.

What Are Search Partners?

Google Search Partners is a network of third-party websites with the permission to display Google ads. So, your ads are not necessarily just displayed on Google sites – they can appear on a range of other sites too if you enable Search Partners. This is an excellent way to expand the reach of your campaigns and connect with different customers. 

These ads are displayed differently from standard paid ads. A normally paid ad will appear at the top of the Google search results.

A Search Partners ad, on the other hand, displays internally on a different website when a customer searches for something. For example, if a customer searches for something on Amazon, ads will then be shown in the search bar.

How To Get The Most Out Of Search Partners

There are a few key things you can do to get more out of the Search Partners network and maximize your investment.

Firstly, you need to choose the right partner sites to focus on. There are a lot of great partners that get a lot of traffic, but there are also quite a lot of spammy ones that mainly get their traffic from bots. So, you need to avoid these and identify good sites.

Check out this Google Search Partner spam list to help you target the right websites. It’s important that you consider where your target audience is most likely to be browsing, too, so you can reach the most people possible.

Once you have identified the partners that you want to focus on, you should consider adjusting your keywords. Review your keywords and change them so they are more relevant to the partner sites.

You can also try duplicating campaigns to see how keywords perform on Search Partners. Simply create one campaign that is just Google and another that is Google and Search Partners. That way, you can see exactly how different keywords perform on third-party sites.

Don’t Give Up

Search Partners isn’t always the most effective tool, but it can be very good in certain situations. So, even if it doesn’t work with one campaign, that doesn’t mean you should give up on it right away.

It might just be that it wasn’t right for that particular thing or that your keyword strategy wasn’t quite right. Constant testing and retesting is the best way to find what works and start leveraging Search Partners to get the most out of your Google ad campaigns.

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