How To Turn Website Traffic Into Sales
by Arina Smith Marketing 28 February 2018
For every website owner, it is a constant battle to drive quality traffic to their site, and this is only half of the fight. Once someone lands on your site, you then need to convert them into a customer by enticing them to either make a purchase or contacting you directly. There is plenty you can do to encourage conversions on your website and here are a few tips to get you started.
Keeping It Simple And Clean :
Whether you choose a company that offers web design in Manchester or anywhere else in the UK, it is essential that you use the services of a designer that understands the user experience, as well as eye-catching design. Often the most successful websites are simple and easy to use, as well as being clean and good looking. Sometimes less is more, and you need to get away from cluttering your pages with too much information, and instead make navigation as straightforward as possible.
Create Calls To Action :
Calls to action play a big part in converting traffic to a website and it is essential that you have these placed on the top fold of the page. The reason for this is that no matter what device the user browses your site with the calls to action will be displayed prominently in their field of view. You can get some excellent advice on creating calls to action for your website on the Moz website.
Creating A Sense Of Urgency Increases Conversions :
It has been shown in research that creating a sense of urgency with your message can help to increase conversions for your website. If people think that there is limited availability, or that they may miss out on something, there is a good chance that you can convert these impulse buyers and turn them into sales for your website. You can do this by having deadlines that are displayed clearly on any offers or sales that you may have, and the language that you use can also play a big part in conversions. There is plenty of advice online to help with writing enticing and converting copy for your website, or you can even use the services of a professional copywriter to assist you with this task.
Highlight Key Areas Of Your Website :
No matter what the purpose of your website is, you will want to highlight key areas of your site to assist with the user experience. For an e-commerce website, this could be a “Buy Now” button, or you could also have one saying “More Information” which can help encourage people to navigate to other areas of your site.
Also Make It Visual :
As well as having lots of information on your website, it is also essential to make it pleasing to the eye which can be done by using images. It is vital that you optimise the images for your site before uploading them as, if they are too big, it can affect the loading time of the page which can kill traffic to your site, as well as also have an effect in your organic rankings in the search engines.
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