Whether you’re selling organic essential oils, the finest quality grape harvester parts, or anything in between, taking your business to an expo or trade show is a great way to introduce your brand to the public. In addition to generating leads, you’ll get a good sniff of the competition – something that will come in handy when snuffing them out!
What needs to be done before your first trade show? Here are the main things to prepare:
1. Create Social Media Buzz
You’ve got to use your social media accounts to create excitement around the trade show. Weeks before the event, you should post all sorts of media and content relevant to what’s going to be taking place on the big day.
Share your amazing promotional products online to ensure people are primed and eager to visit your booth and interact with your brand. The goal is to make people aware that you’ll be at the show. Just make sure they know exactly where to go to find you when they get to the venue.
2. Get the Right Team
The people working at your booth will be representing your business, so you have to make sure you have the right people on your side. You want a team that’s used to dealing with large numbers of customers.
Look for people who will take the initiative and kickstart interactions without needing to be pushed or given a hint. Bringing your buddies along for the show may seem like a good idea, but you need to get professionals if you’re looking for results.
3. Make Your Stall Stand Out
You’re not the only one who´ll be competing for people’s attention, so your booth has to be noticeable. Choose a color scheme that’s beautiful and eye-catching. The entire mood should be different in your section – aim for it to feel like a special world of its own.
People must enjoy being there, and they must feel relaxed. Your whole display should also arouse interest from a distance. Branded signage and big screens with slideshows are some of the many exciting ways for you to achieve this.
4. Pick a Good Spot
If your booth isn’t visible to people passing by, you’re wasting your time. You can’t just put it anywhere – it has to be in a prominent position in order to get you noticed.
Prior to the event, scope the place out, Map out the show floor, and pinpoint a spot you think people will naturally flow to. The most important thing is that it shouldn’t be hard to get to your booth, so you’ve got to put a lot of thought into where you’re going to position yourself.
5. Create a Checklist
Relying purely on your memory could result in you forgetting something important. Your priority should be to keep track of all your supplies and the different elements of your display.
There are many details that could slip past you unless you note everything down in a comprehensive list that you can go over several times. Now is also a good time to polish up your sales pitch, and be clear about what you hope to achieve from setting up the booth.
Your first trade show is going to be a learning curve, no matter how successful it ends up being. It’s your first time, and there’s a lot to learn. Preparation is the name of the game – everything has to be planned and accounted for weeks in advance.
This will help you avoid mishaps or shortcomings when it’s time for action. Maintain a good attitude, ask as many questions as you can, and keep perfecting your approach. Good luck!
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