Whether you run your own business, operate as a freelancer, or work in a creative design agency, there’s no getting around the fact that SEO knowledge is essential.

Good search engine optimization practices can get your brand in front of more customers. Shady tricks and lazy writing can send your website spiraling down to the lonely, unexplored back alleys of Google’s search results.

Checkout 5 Questions That Will Test Your SEO Knowledge:

1. Is it really that important to be on Page 1?

If you want organic traffic, the answer is a resounding yes. Organic traffic refers to the visitors who reach your site from search queries, and there are two key statistics here that you need to know.

1. Around 71-75% of people don’t ever look past page 1 search results.
2. Zero-click searches have increased to more than 50%.

By “zero-click searches,” we mean instances where a person searched for something and found all the info they needed from Google, without ever clicking a link.

Google add-ons like definition boxes and rich snippets keep people engaged with Google, meaning you now have to compete with the search engine and your usual competitors.

2. Is site speed important?

Once again, the answer here is yes. The aim of Google’s algorithms is to ensure users are being directed to websites that will give them an excellent experience.

If your site is bloated with unnecessary code or bogged down by oversized images, you’ll struggle to make it to page 1 of Google’s rankings. You can use free tools like GTMetrix and Page Speed Insights to see where you stand.

3. Should you be optimizing for desktop or mobile?

The old-school way of doing SEO was to optimize for desktop and treat mobile as an afterthought. This way of thinking has lagged significantly behind user behavior, and Google is about to start bringing the heat to websites that are still focusing on desktop first at the expense of the mobile experience.

Mobile users now account for more than 50% of global web traffic, and this trend has been consistent over the last five years. So, Google is shifting to a mobile-first paradigm. To ensure your website stacks up, you can use Google’s mobile-friendly test.

4. Should you try to fit as many keywords on a page as possible?

Even if you write content that reads quite naturally, if you go overboard with keywords, you’re at risk of getting docked by Google. The ideal keyword density to aim for is (as of 2022) around 1-2%.

You should also include natural variations of your target keyword to ensure your content flows naturally and hits all the various ways people might search for the term.

5. Should you link to other websites?

Many people assume that they should avoid including links to other websites as this will just lead users away. This is an understandable mindset considering the lengths companies like Google and Facebook go to in their effort to keep users within their sphere of influence.

However, link-building is about more than getting links that point back to your website. By linking out to relevant, trustworthy, high-authority websites, you signal to Google that this is your network. This alone may not get you to page 1, but it should be part of your overall SEO strategy.

If you were surprised by the answers to any of these questions, don’t stress. Instead, make it a point to regularly refresh your SEO knowledge so you’re always on top of the latest trends.

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