What is SEO And How Does It Work
by Mashum Mollah How to Guides 03 June 2020
One of the biggest secrets to success online is the ability to generate a flood of traffic – targeted traffic – to your websites and web properties.
You could have the best products in the best services around at the best possible prices, but if your site isn’t ranking high on Google (or the other major search engine networks) and people can’t find you it’s impossible to have success or impact you are hoping for.
Thankfully though, when you master the fundamentals of search engine optimization (SEO) pushing that flood of targeted traffic to your site becomes a lot easier.
Below we dig a little bit deeper into the fundamentals of search engine optimization, how it works, and why you’ll want to make sure that it is a big piece of your marketing puzzle going forward.
Let’s dig right in!
What is SEO?
According to leading experts, as a field of discipline, SEO is constantly evolving. It continues to be one of the most important digital marketing strategies that brands depend on for boosting their performance. With search engines regularly sending updates and updating best practices, SEO as a field of activity keeps changing and it is for this very reason that many businesses seek seo services from SERP Co and similar companies to ensure they keep up with the updates and newest best practices.
As highlighted above, SEO stands for search engine optimization – a technical-sounding term for a pretty simple and straightforward process.
You see, Google has one thing in mind when they provide search engine results to all of their search engine users. To get the most relevant results possible in front of as many eyeballs as possible just as quickly as possible.
They use pretty complex and convoluted algorithms to figure out who has the most relevant information for each individual search engine query, and these algorithms weigh a whole host of different factors to rank sites from the most relevant to the least relevant in the final results.
Search engine optimization is the set of strategies and tactics you, or someone like this Denver SEO company that you may choose to work with, use to improve your business’ search engine rankings, bumping your site higher and higher with the help of a number of relevant keywords that can help you get the traffic, the action, and the sales that you are looking for.
Sometimes SEO happens “on page”, other times it happens “off-page”, but at the end of the day search engine optimization is all about getting your site to place higher and higher in these search engine rankings.
How Does SEO Work?
As we highlighted above, there are a number of different moving pieces that go into search engine optimization at any one particular point in time – both on-page and off-page. With each major update to the search engine algorithm, different things are prioritized at different points in time, too.
When you get right down to it, though, search engine optimization can really be distilled to a handful of fundamentals:
- Keyword research
- On-page optimization, including keyword density, meta tags, etc.
- Off-page optimization, including backlinks, site “aging”, etc.
- And several white hat techniques, gray hat, and black hat tactics that can move your site around in the search engine rankings pretty quickly
Because search engine optimization is always changing and evolving, and because Google does everything they can to make sure that businesses and individuals aren’t able to game the system completely, it’s never a bad idea to turn this kind of work over to professionals that live and breathe SEO on a 24/7 basis.