4 Proven Strategies for Marketing Your Business Online
by Arina Smith Marketing 28 September 2021
In today’s digital-first world, every entrepreneur and business owner wants to occupy the realms of digital platforms. Whether your goal is to boost your audience reach or increase your ROI, there are countless opportunities to market your business online. To do this successfully, it’s vital to choose the most effective marketing strategies and implement them consistently.
In 2021, there is an abundance of inexpensive, effective, and easy-to-implement marketing methods that can help you win over your target audience. Furthermore, some of these have been around long enough to prove their effectiveness across industries and target groups.
If you’re new to the online world, or even if you’ve dipped your toes in and want to take your business to the next level, following these strategies can make or break your efforts. To that end, let’s look at some of the top proven strategies that companies use to market and grow their business online.
Leverage Your Website or App
When consumers go online, they interact with websites and increasingly more with apps. And, while you may need to implement specific strategies to get people to these platforms, it’s worth investing in them if you want to see those users turn into customers, and even loyal ones.
Nowadays, you don’t need highly experienced developers to get an app up and running. There are readily available resources that can help you make an app at a fraction of that time and cost. Once you get there, you can use the app to send push notifications, targeted marketing messages, and app-only offers to registered users at any time.
Similarly, a user-friendly and informative website can help encourage users to register, purchase, or browse products – and you can use this information to retarget them through email or paid ads. On that note, let’s look at some of the techniques that will get users to your website in the first place.
Use Search Engine Optimization
Search Engine Optimization (SEO) helps improve your website’s ranking in search engines based on the keywords users are likely to search. Think about it: if you search for something on Google, how far beyond the first couple of result pages do you usually go? Probably no further, and neither will your potential customers.
Since SEO analyzes the keywords associated with your website, a great way to improve your visibility is to edit existing content and increase the number of backlinks or inbound links (or the links that direct readers from another website to yours). You can either do this internally or hire an agency that specializes in SEO, either way, mastering the craft will help you increase your traffic and visibility by a lot.
Ramp up Your Social Media Efforts
Most online businesses already have social media platforms, but to truly leverage their potential you need to move beyond posting updates and promotions to your followers. Instead, consider doing two things: focus on one or two platforms and work on catering your content.
Building a following takes time and effort, so spreading yourself too thin will probably exhaust your resources and bring no results. If you focus on one (or two) platforms, you have a better chance of creating content and, ultimately, a community, where your message can come across.
Whichever platform you choose, you need to double down on your efforts and create content that serves the target audience. If, for example, you choose YouTube, you should focus on sharing entertaining or informative videos. You should make sure that your content is an extension of your brand – easily recognizable and of value to your target customer.
Invest in Paid Marketing
Although paid marketing may not be as inexpensive as other strategies, if done right, it can be an invaluable investment. If you’ve already identified the channels where your customers spend their time, buying ad space on these platforms can help you drive traffic to your website and improve your conversion rates.
If you collect data from your website’s visitors and customers, you can target these ads to users that already fill the interest criteria. Alternatively, if you’ve done your research and have a defined target audience in mind, you can use other audience sources that will market your product to the right people.
Simply put, the key to online marketing is to step into the consumer’s shoes. To sum up, you should:
- Leverage your website or app to collect user data and communicate with your customers;
- Use search engine optimization to appear in their search results;
- Ramp up your social media efforts; and
- Invest in paid marketing to target consumers directly.
If you monitor your strategies regularly, you will likely optimize your resources and achieve your desired results.