The Most Useful Tools for a Digital Marketing Campaign
by Arina Smith Marketing 03 June 2021
A website can be a hugely valuable asset for your business, with the ability to help you expand your brand awareness and gain a sea of new customers from around the world. All of this is certainly true when you apply the right digital marketing techniques. But without a clear and effective digital marketing campaign, your website is doomed to sit forever in cyberspace, gathering digital dust.
Conducting a successful digital marketing campaign does not have to be as much of a rigmarole as some business owners believe it to be. In fact, a successful digital marketing campaign is pretty achievable, as long as you take advantage of the right tools.
Finding the right tools does not have to involve hours spent researching, or huge amounts made in investments, either. There is a huge number of marketing tools available to help businesses like yours run more successful digital marketing campaigns.
1. Analytics Tools:
Analytics tools are a hugely valuable asset for any business to have. The reason that analytics tools can be so useful is that they help you gain valuable insights into both your website and target audience. Using analytics tools will help you to identify which aspects of your website are successful and which need improvement.
Access to this information will help you to identify and improve upon weak points in your website, enabling you to offer a higher quality user experience on your website.
Analytics tools will help you to ascertain valuable information regarding your target audience. Firstly, your analytics tools will help you to discover who your most valuable customer is, meaning which customers regularly spend the most on your website.
The customer demographic data available will help you to better target these valuable customers. This is because analytics tools will provide you with information regarding customer age, purchasing behavior, and shopping habits. Access to this data is sure to benefit your business in many different ways, in everything from digital marketing to product development.
2. Proofreading for Collaboration:
Using a proofreading enterprise solution can be hugely useful for your digital marketing campaigns. When you adopt any new software in your business, you will need to check to make sure that it is scalable, secure, and able to operate at high speeds. Otherwise, you risk losing both time and resources by adopting new software.
Proofreading and collaboration software can help you with many steps of the content creation process. The software helps with proofreading, a vital step to ensure that you are creating coherent and engaging content. The software will also enable you to better manage your content securely. Since digital marketing campaigns often require staff to manage large volumes of content, with both internal and external contributors, this function can be very useful. The tools will also help assist with productivity levels as they offer functions like workflow automation. Essentially, they can be used as a one-stop solution for all your content management needs.
A successful digital marketing campaign not only needs to focus on the methods that are used to attract customers to your site but the methods of keeping customers on-site long enough to make a purchase. One of the most important methods of keeping customers on-site and encouraging purchases relates to customer service.
Research has found that if a customer is not able to gain access to the information they require from customer service teams, within 10 minutes, they are likely to leave your site for your competition. Using a chatbot is a great way for businesses to boost sales and increase efficiency.
There are many benefits to deploying a chatbot on your business website. Firstly, a chatbot is available twenty-four-seven, seven days a week. That means that no matter when a customer contacts your business, they will receive an instant reply. Secondly, chatbots cut down on the workload of customer service teams. This means that your customer service staff are free to spend more time on tasks that will help to grow and deepen relationships with your customers.
Studies have found that customers who receive high-quality customer service tell, on average, eight others about their experience, whereas, those who receive low-quality customer service will tell even more people about the negative experience. This research shows that, whether you like it or not, the level of customer service you provide will be acting as a form of marketing. So, why not take advantage of this and use high-quality customer service as a valuable form of organic marketing?
4. Email Marketing Software:
Email marketing might sound like a slightly outdated method for today’s highly sophisticated digital marketing place, but it is in fact a hugely valuable technique. Email marketing can help you to bolster the success of your digital marketing campaign, encourage sales and reinforce meaningful relationships with customers. However, in order for these potential results to be realized, you first need customers to open your emails, and this is where email marketing software comes in.
Email marketing software can help you to increase the rate at which your marketing emails are opened by your customers. This is because they allow you to more effectively personalize emails, which increases the rate at which they are opened. By segmenting your customer base and using the power of automation, email marketing software is one of the most effective tools businesses can use to increase email open rates.
Email marketing software will not only benefit your business by increasing the effectiveness of your marketing emails but will also help you to increase operational efficiencies. Email marketing software automates certain processes. This means that your staff will have to spend less time on some of the most time-consuming parts of email marketing. When staff has to spend less time on routine, organizational processes, they are free to focus on the customer.
The more time that staff is able to spend thinking about the customer, the better able they are to create effective marketing emails, that entice purchases and deepen your relationships with your customers.