A Guide On Link Building And Its Effect On SEO

by Marketing Published on: 30 March 2021 Last Updated on: 06 February 2022

Link Building

The internet runs on links. You might have seen several results popping on your screen, on searching for any information on different search engines. The way websites rank on Google are all managed through link building.

If you’re new to SEO, fleshing out link building can be a daunting task. Most SEOs will advise you to create unique content and wait for links to show up naturally. Others will insist that targeted email outreach and strategic link prospecting is where it’s at. In contrast, the last person will suggest you work on PBNs, i.e., Private Blog Networks.

Well, whom are you turning to?

As with many SEO factors, link building isn’t dependent on one approach. Your choice of tactics will supremely depend on your website, resources, goals, and industry. Are you still drowning in misery with link building and everything that relates to it?

Worry not. We’ve created this link-building guide with novices in mind and made sure that it is full of helpful information that you start applying right away.

So without further ado, let’s get to learning.

What Is Link Building?

Link Building

Link building is the strategy of acquiring hyperlinks from various websites to your own. A hyperlink (typically just a link) is a passage for users to traverse between different web pages. Search engines utilize links to increase traffic to a specific website.

There are multiple practices for building links. Since they vary in complexity, SEOs tend to agree that link building is one of the stiffest jobs on the planet. Many SEOs attend to it carefully, taking hours only to reach completion without any flaws. For that reason, if you can learn the art of building high-quality links, it can undoubtedly put you ahead of your competition and other SEOs. Perhaps you don’t have the time or the team to carry out these valuable practices, but you can always rely on an expert dedicated to link building services to help increase your website’s authority and traffic.

Perhaps, now you might be thinking that why it is important to build links? Well, Google’s algorithms are bone-breakers and continue to evolve from time to time. But backlinks continue to be an essential factor in how every search engine judges a website and ranks it. Therefore, creating links is one of the many diplomacies used in SEO because links hint to Google that your website is worth the recognition. In simple words, more backlinks mean higher rankings! Visiting this site would be of great help if you are looking for the best options to buy quality backlinks.

What Can Link Building do for SEO?

Link building isn’t a side-hustle. It plays a vital role in getting your website ranked on search engines. According to Google, “Webmasters can boost the rank of one’s websites by maximizing the number of premium quality web spots that link to their pages.”

Imagine that you’re running a website on wind turbine equipment. Naturally, you’re competing with another seller who’s got the same equipment. In this situation, one of the ranking factors Google will consider in determining how and where to rank your particular pages is via “link fame.”

The above example shows a general understanding of why link building is mandatory. In addition to this, it enhances the following factors:

  • The content optimization and SEO of the respective sites (yours and your competitor’s)
  • The authority and trust of the linking pages (where you both stand in terms of ranking)
  • The anchor text of the inward links

The integral concept is that you can easily improve your website’s ranking by successfully managing to get external links for your pages considering your target keywords.

The Best Link Building Strategies-

Since the “basic overview” of link building is out of the way, let’s get to the point and learn some of the effective link-building strategies. There’s so much you can do to your website when it comes to link building. To help you get creative, here are some simple link building strategies used to get external links for your website:

Mentions and Reviews:

It may seem like an obvious tip, but many tend to forget it. So what are you supposed to do here? Try gaining positive reviews by putting up your service, site, or product in front of famous people, bloggers, or influencers with a massive social media following.

Content Promotion and Creation: 

Simply put, create unique, compelling, high-quality content that your target audience would naturally want to read, link and reference to, and share with people. After all, you have to spread the word uniquely, i.e., by creating interesting content.

Links from Partners and Friends:

Ask your partners and friends to link to your website. While doing so, remember that relevancy is vital in link building. In other words, try adding links from websites that are in a similar niche or industry, as your site will offer more value than links from unrelated, random websites.

All of this may seem enticing, but you have to remember that the outcomes might take some time; therefore, be patient. Also, never take shortcuts because buying links is against Google’s rules and can be overwhelming for your SEO. In short, never put your website on the line!

Some Internal Link Building Tips and Tools-

Another question that must be in your brain is how you go about building these incredible internal links? Luckily, there’s a spectrum of tools and tips for that. Consider the following steps:

Research the keywords:

As a first step of the way, you need to use a keyword research tool to gather multiple relevant keywords.

Use keywords in your content:

Secondly, you have to categorize your keywords strategically, designing a search-friendly data architecture.

Link pages via anchor texts:

The last step is to include your keyword research to smart inter-linking. You can make this happen by connecting to content using the keywords you found.

The execution of the final step is critical. It will help if you ensure that you’re linking to relevant pages with appropriate anchor texts. Once you’ve done that, you’re on your way to success.


This guide turned over 1000+ words, and yet we’ve only scratched the surface of what link building can do for your website. There’s no secret to securing quality links. You’ll need to do a lot for your website. With a bit of research, creativity, and strategic link building, you can offer your website uniqueness. We hope that this guide has answered your burning questions. It should serve as a firm foundation for learning more about link building.

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Ariana Smith is a blogger who loves to write about anything that is related to business and marketing, She also has interest in entrepreneurship & Digital marketing world including social media & advertising.

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