5 Clever Real Estate Marketing Ideas to Generate More Leads
by Arina Smith Marketing 11 May 2018
With the average small business set to spend $75,000 this year just on their digital marketing strategy, marketing spending is constantly skyrocketing. In real estate, lead generation is costing more than in many other industries. By thinking outside the box with real estate marketing ideas, you can ensure you save money generating valuable leads.
Just getting someone to click on your link is difficult work. You need to build name recognition by being present wherever your potential clientele is. By staking your claim on an emerging market, you can ensure your leads have a higher closing rate.
If you want to ensure that you’re using the best tactics for generating leads, follow these 6 tips to get the most bang for your buck.
1. Hire A Professional Photographer :
Looks are everything when it comes to real estate. Hiring a photographer to take headshots for everyone in your office will give you a consistent look and project professionalism. Have your photographer stage a few shots of people in your office working together, showing properties to clients, and standing together.
Have a photographer also take photos of your properties. Even the biggest real estate firms don’t realize that photos on your phone aren’t good enough. On top of that, very few brokers are any good at professional photography.
Hiring a photographer can allow you to project the best version of any property. You’ll also be able to show potential clients what a high-quality office you’re running.
Even if you’re posting content on social media, be sure you’re using high-quality photos taken with a camera other than a phone. You’ll stand head and shoulders above the pack and generate tons of leads with attractive photos.
2. Create Useful Content :
Most first-time homeowners have no idea what they’re doing when they purchase their first property. They don’t know what to look for beyond four walls and a roof.
Help them navigate their nebulous understanding of real estate with some great blog posts.
Start a blog and update it regularly. You can talk about exciting properties you’ve got available but focus on informing your audience.
When people are searching the internet, they’re either looking for an answer to a question or to buy a very specific item. Use their search for answers as a way to sell them on a property.
Brainstorm with your team on what some of the most frequent questions you get are. Use these to guide your content creation.
While some of these might be great for a long descriptive blog post, some might be better off as short videos. Creating video content gets more engagement than written text on social media.
Stop users in their tracks with strong visuals and a subtitle track over your videos.
3. Be Social On Social Media :
Speaking of social media, you need to ensure that every member of your team has their own professional profile aside from their personal one. Use the professional photos you had your photographer take. Create a sort of uniformity between the profiles to improve your brand authority.
Potential clients will start to see profiles from your team popping up and you’ll start to generate leads through brand recognition.
On social media, people working in Breckinridge real estate tend to post organic stories about properties they’re excited about. They include high-quality photos and details about when the properties are being shown.
To build connections, follow and link to other local businesses. The people in your community are sure to be your biggest supporters and the best evangelists for your services. If they know someone coming into the neighborhood, your social media connection to them will help to generate those leads
4. Get Some Reviews :
As 84% of consumers now trust online reviews as much as they trust referrals from their own friends, you need to be sure you’ve got lots of good reviews online. Marketing strategies will vary by industry, but nothing beats a good referral.
Have every member of your team create a profile on Google My Business, Yelp, Angie’s List, and anywhere else your clients find you. They should then make an effort to reach out personally to people they’ve worked with to get reviews. A few good reviews go a long way in the world or real estate.
Get some reviews for your office in general as well. If you have some bigger clients, offer some discounted services in exchange for reviews. When potential clients come across your firm online, they will see that you’re well credentialed.
5. Sponsor a Sports Team :
One of the most creative ways to market your business is to team up with a local little league and adult sports leagues. By paying for their uniforms, you get the privilege of printing your office on the front.
Get creative and think beyond the typical kinds of teams. Lots of emerging millennial neighborhoods have bike racing teams or kickball teams. Contact local bars and see if they can recommend any sports leagues.
If there are sports facilities in your neighborhood, offer to sponsor a table at their next event. You can hand out refreshments during a 5K or a local field day. If there’s a street fair, you can sign people up for your team or just hand out sports equipment.
If you’ve got kids in the region, you’ll have an in when it comes to connecting to a local little league, soccer, or kids recreational leagues. While the kids are playing, you can talk to their parents about buying a second home or moving to a bigger home.
Real Estate Marketing Ideas Should Be Organic :
The best marketing ideas will feel natural and fit the style of your niche. If you’re trying to capture millennial first-time homeowners, your sincerity will be a breath of fresh air. If you’re aiming for corporate office parks, high-quality photography will be greatly appreciated.
If you want to know more about how to turn website traffic into sales, check out our guide on how to land even more leads.
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