With an increase in the total number of internet users, digital marketing is becoming more important than ever. No matter your company size or your industry, digital marketing is one of the best and most cost-effective ways to grow your business.
However, in order to get the most out of digital marketing, you need to have fool-proof digital marketing strategies for your business.
Check out these seven digital marketing strategies that will help you stay ahead of your competitors and boost your revenue.
Here are 7 Digital Marketing Strategies That Will Help You Increase Sales:
1. Prioritize Blogging
Blogging is one of the best ways to drive high-quality organic traffic to your website. In fact, websites with blogs have 434% more indexed webpages than those that don’t.
So not only is it a great way to generate more traffic, but you can also improve your website’s ranking in search engine results page (SERPs). Additionally, blogging also helps you build credibility and trust with visitors. When you post about the latest trends and other things about your niche, it sends out a message that you’re an expert in your industry.
2. On-page & Off-page SEO
On-page SEO is the practice of optimizing each page of your website in order to rank higher in SERPs. On-page SEO includes both the content and HTML source code of each web page.
On-page SEO techniques include:
- Using SEO friendly URLs
- High-quality content
- Integrating focus keyword naturally in the first 100 words
- Writing different meta descriptions for each web page
- Adding “Alt Text” in each and every image
- Internal linking
Unlike on-page SEO, off-page SEO refers to the external factors that can help you improve your website’s ranking.
Off-page SEO techniques include:
- Link building
- Social media marketing
- Guest blogging
- Influencer outreach
- Blog directory submission
- Engaging in Q&A sites
- Forum discussion
3. Leverage the Power of Social Media
Social media is the best way to engage with your audience and build an online presence. Post updates and promotions to followers across every channel. Additionally, you can also share your brand story to keep your followers engaged.
This will not only increase your website traffic, but it will also impact your website’s SEO positively as Google considers social signal as an important factor while ranking websites.
4. Use Email Marketing for Your Advantage
Unlike any other marketing channels, email marketing allows you to engage with your subscribers in a personal manner. Moreover, it is the best way to retain existing customers and for building brand awareness.
Like content marketing, email marketing also focuses on providing valuable information such as about the latest blog post on your website or a new product launch, and more.
5. Paid Ads for Instant Results
Paid ads are the most cost-effective paid advertising methods. According to an estimate by Google Economic Impact, the business earns $8 for every $1 spent on Google Ads.
Since SEO takes time to show real results, paid ads can be used to generate results instantly. In fact, with paid ads, you can attract visitors to your website from day 1.
The best part about paid ads is that it gets triggered only when a user is searching for similar products, which means the incoming traffic is more likely to convert.
6. Video Marketing to increase engagement
Videos catch people’s attention more than texts and images alone. Video marketing is the best way to keep users engaged with your brand. It also helps you build brand awareness among your target audience and increases conversions by more than 86%.
There are many platforms where you can post videos such as YouTube, Facebook, and Instagram. Additionally, you can leverage Facebook and Instagram Live to engage with your audience in real-time. A few types of videos that you can share with your target audience include:
- Instructional (how to use your product, etc)
- Announcement (product launches)
- Behind the scenes
- Product features
7. Social Media Marketing
More than 70% of shoppers use social media before making purchase decisions. Social media marketing is an effective way to build brand awareness, boost sales, and turn prospects into loyal customers. The best part about social media marketing is that you get a lot of options to improve targeting.
For example, Facebook Ads allow you to create an audience list based on their interests, demographics, age group, gender, and online behavior.
When you improve targeting, your ads will only be visible to people matching the criteria you’ve set, as a result, you will generate high-quality leads.
Digital marketing, when done right, can take your business to the next level. Therefore, it is important to have a solid digital marketing strategy that works for your business.
Start with blogging aka content marketing to improve website visibility in SERPs and then focus on optimizing your website both on-page and off-page. Additionally, you can use email marketing, social media marketing, and video marketing to build brand awareness, increase conversions, improve your online reputation, and to convert prospects into loyal customers.
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