No matter which industry your business is in, how long it has been established, or how tech-savvy you are, it’s imperative that your venture has a mobile-friendly website. Today, millions of people across the country use their smartphones to browse and buy online on a daily basis, and according to some reports, most of the digital sales growth that’s happening is coming from mobile, as opposed to desktop computer or laptop usage, which is becoming a secondary avenue for consumers in the U.S.

While once you might have been able to get away with having a mobile website that didn’t display properly or make life easy for users, today you can’t afford to miss out on having an optimized site. Consumers have high expectations, and if they can’t find what they’re after on their smartphone or tablet ASAP, they simply click away to find a website that will give them what they need.

To give people an effective customer experience on your website, at all touchpoints, you must have a mobile-friendly display that will work across all devices. This is the case whether you use your website to build a brand, capture leaders, or sell online. consider hiring a web developer or other relevant person who is suitably qualified. For instance, people who have a user experience design degree typically understand exactly how to make websites that work well for mobile users.

The sooner you get your site optimized for this kind of format, the better. Read on for some mobile website tips you can follow today.

Have a Responsive, Intuitive Layout

All good mobile sites have a responsive, intuitive layout that is easy for people to understand and use. You need to be sure your website takes advantage of a framework that allows for all key information to be displayed correctly, across all sorts of different devices. Keep in mind that most Software-as-a-Service products are set up to use this kind of design these days or, alternatively, if you’re building your own (or having someone do it for you), there is also plenty of zero-cost, open-source frameworks available.

To be seen as a responsive technology framework, a system usually has to work around a grid layout, where each element fits into a grid that shifts according to the screen size a consumer is using. A key benefit of this is that you get consistency — different browsers all end up enjoying the same kind of experience on a website, regardless of what type of gadget they’re using.

Make Sure It Works One-Handed

Next, keep in mind that the way most people navigate a website on a mobile device is through clicks using their dominant “phone hand.” This means it’s important for mobile-friendly sites to be able to be navigated in such a way that people can just click on things with a single finger, rather than needing to hold their device with both hands.

In the past, people had to “pinch” pages with more than one finger to zoom in and read content or select options they wanted to click on. Today, this is definitely not optimal. The navigation on your site needs to work with thumb clicks only for scrolling, clicking, and the like, and the text should be large enough that people can read everything without having to zoom in at all.

Have A Simple Design

The layout of your website needs to be kept simple to work well on mobile devices, too. Avoid any kind of clutter, as less is more. Shoppers only spend a few seconds at most on whichever page they land on when they get to your website, so you must make it easy for them to find what they’re after ASAP. When it comes to design, first make sure you leave plenty of white space on each page (that is, areas free from any type of content), as this makes pages easier on the eyes and less overwhelming.

Furthermore, note that if you have too much text and a stack of graphics, it will be hard for people to find what they need. Remember, too, that having lots of photographs and videos on your site will also make it load significantly more slowly. This is an issue since people are impatient and expect sites to load within a couple of seconds at most. For the graphics you do use, make sure they’re small in byte size.

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