Key Things to Look for in an SEO Company
If you have a website, you need to engage in search engine optimization (SEO) for people to find it. Without that, you may as well not bother having a website at all. However, SEO is
If you have a website, you need to engage in search engine optimization (SEO) for people to find it. Without that, you may as well not bother having a website at all. However, SEO is incredibly complex and, if you do it wrong, you could get penalized and make things worse. Therefore, you should consider hiring a professional SEO company instead, to do the work for you. If they do their work properly, you can expect a significant return on investment. However, this does mean picking the right organization for your needs. Here are some things to look for specifically.
Experience and Knowledge
SEO is not a protected profession, which means anyone can call themselves a Search Engine Optimization expert. What you need to look for, therefore, is true knowledge and experience. One way to do that is to look at how easy it was to find the company’s website. After all, if they can’t optimize their own site, they won’t be able to do it for yours either. Secondly, they should be able to tell you all about the various strategies they will employ for your site, without using complex technical jargon. Third, they should be happy to direct you towards websites on which they have worked, so you can see their success in action. References are hugely important, and you should actually look for those outside of the SEO agency as well.
Guarantees are tricky. It is impossible to guarantee that you will definitely get a certain ranking within a certain period of time, and that you will maintain it. Hence, if you see an SEO company that guarantees that you will be on the first page of Google within two weeks, you need to look elsewhere. That said, companies can guarantee results in a different way. For instance, they could say that you will get your money back if you do not reach a certain ranking, or even that you don’t have to pay until certain results have been achieved. A company that is able to offer that has to be very sure about their own capabilities.
The worry is that one way to guarantee results is by using black hat tactics. By using tactics that are not allowed under the rules of SEO, you will certainly get to the first page of Google in an instant. However, you will also be discovered, probably just as quickly. The penalties for black hat tactics are severe, and can even mean that you will be completely de-indexed, meaning that the search engines will never list you again. This is why it is so important to ask the SEO company about the strategies they aim to use.
Reports and Deliverables
Last but not least, you should be able to receive regular reports on what your status is. This will also enable you to see improvements and start working on your return on investment. Performance reports should be provided to you as standard at regular intervals by a good SEO company.