10 Common Google Ads Mistakes to Avoid

by Advertising 23 October 2023


Google AdWords, also known as Google Ads, is a powerful advertising platform. It permits businesses to display their products and services to millions of potential customers. With the help of Google Ads, businesses can create highly targeted ads that appear in search results. 

In today’s digital age, consumers are increasingly altering the internet to search for and purchase products. Consequently, e-commerce businesses must have a strong online presence to progress.

Thus, Google ads allow the business to reach these consumers at the right moment when they search for products to buy. Due to certain unfortunate circumstances, successful marketers can also avoid the common pitfalls that can hamper their success. 

In this article, you will discover ten common issues that you need to avoid in Google Ads. 

Common Mistakes To Avoid In Google Ads 

To assist you in receiving the most out of your marketing budget, we will emphasize some of the typical and common Google Ads mistakes that should be avoided. Look at the 10 most frequent Google Ads mistakes you would need to avoid. 

1. Ignore Negative Keywords 

One of the common mistakes that is required to avoid is the use of negative keywords. The negative keywords are phrases and words you do not want your ads to appear in. 

For instance, if you are selling high-end bags, you should eliminate the use of cheap and affordable words.

Hence, ignore the negative keywords, leading to wasted ad spending and catering to poor performance. 

2. Not Understanding The Target Audience 

The next mistake you should avoid is conducting a study to understand your target audience. 

Creating an effective ad campaign can be easier With a clear understanding of who your customers are and what they are searching for. 

Thus, take some time to research the target audience. This can incorporate factors such as location, interest, gender, and other relative factors. This information will help you to create target ads that can directly relate to them. 

3. Ignoring Ad Scheduling 

Ad scheduling will allow you to select the time and day when the ads are shown. While scheduling and ignoring will cater to wasted ad spending and poor campaign performance, your ads might be shown when the target segment is inactive.

In order to avoid this mistake, make sure you use Google Ads scheduling features so that the ads are shown when the target audience is most active. 

4. Poor Ad Copy And Landing Pages 

The presence of poor ad copy and landing page can severely impact the performance of your ad campaign. 

Remember that your ad copy should be clear, compelling, and concise and include a strong call to action. In addition to that, your landing page should be relevant to the ad copy and design to alter the visitors to customers. 

5. Not Using Ad Extension 

Ad extensions allow you to add additional information to the ads. However, you can include your phone number, address, and links to specific pages on the website, 

Not using an ad extension can limit the ads’ effectiveness and make it more problematic for potential customers to find you. 

Thus, to avoid this issue, make sure you analyze and review the ad extensions and ensure that you are providing the most relevant information to your customers. 

6. Ignoring Estimating Your Budget 

Not monitoring the cost and estimation is another common mistake that should be avoided in Google Ads. Without proper planning or budget monitoring, you can instantly deplete the ad spending and moss out the potential sales. 

To overcome the issue, you can visit the new Google ads “PMax campaign.” It can assist you to obtain specific conversion goals and deliver more conversions. 

7. Eliminating Factors Of Remarketing 

When you remarket, you are allowed to target people who have previously visited the website and initiated with the brand. 

Thus, refrain from remarketing as it can limit the ability to alter customer visitors. Rather, set up a remarketing campaign in Google Ads. If you need assistance reducing the impact of remarketing your ad campaigns, you can visit the page and get assistance from a Google ads agency

8. Not Testing Ads

Another common mistake that e-commerce websites commit is by not testing the ads. With conversion tracking, it might be easier to know which ads are driving your business sales and revenue and which are not incurring a loss. 

Make sure you test ad variations in order to see what resonates best with the target segment.

9. Not Using Conversion actions 

It is important to track conversions as it enables measuring the success of Google Ads campaigns. 

With conversion tracking, it might be easier to anticipate which ads are driving your company’s sales and which are not.

10. Overbidding The Keywords

When you overbid on keywords, you might or may not secure ad space for significant terms relative to the business. 

Hence, attempting to bid high on popular keywords can quickly lead to a decreased ad budget with less to show for it. 

Achieve Success And Eliminate The Common Mistakes 

You can easily get overwhelmed within the Google ad platform, specifically when you start with the ad agency. 

While it might be uncommon for some people who are new in the world of Google ads to make some fundamental blunders in early experience within the platforms. 

This is because we have been bigger at some point and want to ensure that the Google ad campaign gets off to the most successful start possible. Hence, the list of common mistakes can be avoided by quickly identifying any low-hanging fruits you picked and ensuring the funds are making the biggest impact. 


Nabamita Sinha loves to write about lifestyle and pop-culture. In her free time she loves to watch movies and TV series and experiment with food. Her favourite niche topics are fashion, lifestyle, travel and gossip content. Her style of writing is creative and quirky.

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