Top 5 Innovative Marketing Strategies For Schools In 2021
by Arina Smith Marketing 12 February 2021
While 2020 was hard for most businesses and industries, schools and educational institutions faced hardships on another level.
With parents and governments requesting lower fees or fee breaks, they have had to lay off teachers, adjust to tools for online learning and see a large percentage of their revenues slowly erode.
However, with things looking up in 2021, schools are already planning to start with regular classes for senior classes and batches.
According to experts, it is important that schools try to attract newer students, improve their cash flows and invest in promotional strategies that can be financially lucrative for them.
In this article, we look at the top five innovative marketing strategies for schools in 2021.
List of the Top 5 Innovative Marketing Strategies for Schools in 2021
1. School Labels and Nametags for Students:
Why invest in actors, videos, and other high-spending marketing strategies when your own students can be your brand ambassadors? In recent years, many credible institutions are experimenting with high-quality school labels in Dubai.
School labels and student nametags can virtually be an institution’s walking billboard promoting their schools in different parts of the city. This will give a school the much-needed free publicity and also make parents aware of the school. This can help with admission queries.
2. School Bus Marketing Strategy:
Most school buses contain the name and address of the institution. However, it is high time that schools start using the real estate on the buses for better and more relevant messaging and communication. As the school bus goes through different areas, it can help spread the word.
For example, a school can use the space on the bus to make announcements for new admissions, some new school infrastructure, or additional courses that the school has started. All this can go a long way in spreading awareness and increasing admission requests and queries.
3. Social Media Marketing:
Schools should take into consideration that nearly 90% of all their students from classes 9 to 12 do social media. They should also think about the fact that most parents are active social media users. This can then become a great marketing and advertising strategy for schools.
A school should maintain its social media profile and post about the different events and happenings that are taking place on an everyday basis. This should include tagging students and parents. They will feel great and are probably going to share the same. This will help in marketing and improving awareness for the school and its activities.
4.Start a School Newspaper:
Yes, you read that right. Starting a school newspaper can probably be the best marketing strategy ever. It can help in making students take on responsibilities, improve their general awareness of the society they live in and also add credibility to the school.
You do not need to take out a daily newspaper. Rather, you can start slow with a monthly. Once you see that it is successful, you can then take-out weeklies. Fixing responsibility and accountability with the senior students and having their write-ups and photos will make parents and students proud. They will share the same leading to better publicity and marketing.
5. Invest in a Great School Website:
Schools and the people running them need to realize that most, if not all parents are now millennials. They have a great affinity towards anything digital. If they are looking to research anything (including a school), the first thing they are going to look at is the school website.
In 2021, schools need to invest in having the best website experience. This should include everything from course details, to fee structures as well as an image gallery and videos. If you want to go the distance, you should invest in creating drone videos covering the school.
The Bottom Line:
It is important that schools reinvent their marketing and advertising strategies in 2021. This is primarily because they are coming off massive financial losses from the pandemic year. If you wish to add to the list of innovative marketing strategies for schools, please do so in the comments section below.