If customers don’t know you exist, or can’t find you, then it’s impossible for you to be a successful business owner.
Every business owner needs to focus on marketing. Unfortunately, most business owners aren’t marketing experts. But that doesn’t mean you can’t learn a few new tricks.
While some strategies require some technical knowledge, many don’t.
With that in mind, here are 10 creative marketing strategies to try.
1. Share Your Expertise For Free :
You’re an expert in your field. It’s time to let the public know that so you can use it to boost your credibility and value.
This is one of the easier creative marketing strategies since you don’t need to be a marketing expert in order to succeed.
Go ahead and publish tips, pitch to the media, and try out public speaking.
Write blog articles and publish them on social media. Reach out to influencers you admire and ask if you can write a guest post article for them.
You can also volunteer to teach seminars at your local Chamber of Commerce. You’ll have two opportunities to gain recognition through the marketing for the event and what you share with your audience.
2. Advertise On Facebook :
Marketing on Facebook is extremely easy. And as of December 2017, there are 1.4 billion active users who visit Facebook every single day.
There are many ways to use creative marketing strategies on Facebook. But you need to begin by creating a profile.
Make sure all your online profiles are exactly alike to stay aligned with your brand. Then start posting content.
You can post videos, blogs, and even funny memes. Respond to any questions, concerns, or comments as quickly as you can.
And advertising is easy. You can create a budget for as little as $1 per day.
Facebook allows you to find your niche market by narrowing down the field by location, age, interests, and income.
Don’t forget to join Facebook communities. It’s an easy way to network, meet new people, and set yourself up as an expert in your field.
3. Make Videos For Creative Marketing Strategies :
By 2019 videos will account for 80% of all online traffic.
As far as creative marketing strategies go, videos are a great idea. There are so many ways you can creatively use a video to gain the right attention.
Even a short little meme done creatively can get the internet talking. You can also invite customers to leave video reviews on your site.
You can use live video to give a talk about your field of business and answer questions.
You can create a professional video advertisement. The possibilities are endless.
4. Network On And Offline :
Having the right support system can make or break your business. Networking is a highly effective way to build up that support system.
And best of all, you can network both on and offline.
Join a networking group that’s nearby. Most towns and cities have more than one type to choose from.
You can choose a business networking group but you can really network with any type of group you join. If you love to hike, join that club.
Networking is really more about building up relationships rather than pushing your business down someone’s throat. It takes time – whether you choose to network on or offline.
Be patient. And be a good friend. Give something without expecting anything in return.
5. Do Unto Others :
Creative marketing strategies won’t work if no one likes, respects, or admires you or your business.
Treat others like you want to be treated.
Go out of your way to help others. Don’t expect anything in return.
If you’re on a social media site and you see someone asking a question that you know the answer to, help them out. Even if it has nothing to do with your business.
This isn’t to suggest you give away everything, but rather, when the opportunity knocks, help others. They’ll appreciate it and in time, you’ll find you’ve built up some good relationships with people who are happy to return the favor.
6. Follow Your Competition :
Follow your competition online. See what they’re up to.
Look at what creative marketing strategies they’re using. See how you can use something similar but not the same.
Take a look at what strategies are working for them and which ones aren’t. You’ll gain a lot of information just by keeping an eye on your competition.
7. Join HARO :
HARO stands for Help A Reporter Out. It’s free to sign up or you can pay for extra services.
HARO puts out e-mails three times per business day. You can look at the list and make a pitch if you’re a match.
It’s a great way to gain national attention in a newspaper, magazine, radio show, and even television.
8. Claim Your Google Business Listing :
If you’re a brick and mortar business, this should be the main priority. It’s free to claim your listing and it’s easy to build up your profile.
Make sure to list your information correctly and add any photos you have.
You’ll have to wait a few weeks to get your postcard in the mail to validate the listing, but it’s a highly effective way to get found.
9. Get A Booth At a Trade Show :
Trade shows are a great way for a lot of people to learn about you and your business.
Prepare in advance by choosing one or two free promotional items to hand out to prospective customers. Make sure you have plenty of business cards as well.
But to get people to stop by your booth, you need to have an exhibition display stand that gets their attention. Read more here about how to do that.
10. Ask For Online Reviews :
People love and trust reviews. Even if it’s from a stranger, it’s a great way for consumers to get a better understanding of the product or service they are thinking of purchasing.
You have a few options on how to get reviews. There are sites like Yelp, Google, and industry-specific sites where people can leave reviews.
You can even set up a page on your website where people can easily leave reviews.
Keep Learning :
There are always new creative marketing strategies to learn about. Keep learning about how to improve your business and increase your marketing skills.
We’re dedicated to helping you grow your wealth and your business. Keep coming back to learn about the latest marketing and sales strategies we have to offer.
Read Also :
- Different Marketing Strategies in Different Industries
- Strategies to Get the Most Out of Your Affiliate Marketing Home-Based Business
- 7 Internet Marketing Tips for Attorneys