In today’s marketing era, email marketing is undoubtedly the easiest way to get in direct contact with your readers, potential customers, and clients. Email marketing gives you the power to reach individual’s inbox, the same inbox which they open every single day to learn about business meetings, schedules, and updates.
But the question is, how to get more subscribers, more open rates which could lead to better customer acquisition with email marketing?
In order to get more subscribers, you need to deliver useful, informative newsletters consistently. If possible you should send newsletters with coupons or discount codes that could profit your subscribers. This small step will give them another reason to open your newsletters and to stick to your email subscription.
In order to improve your email open rates, you will first have to understand how your campaigns are performing. Now to track the performance of your campaigns, you will need a sturdy email analytics tool.
There are various tools and marketing platforms available on the Internet which could help you to improve your success rate with email marketing, but the only problem is that most of them are not free and if they do offer free trial they don’t give you access to 100% of their premium features except SendPulse.
SendPulse Platform Review :
SendPulse is an innovative all in one marketing platform which gives you access to all of its premium features without any strings attached.
Even with a free account you get access to state of the art drag and drop newsletter builder, artificial intelligence, web push notifications, messaging via SMS and Viber, etc.
Once you register at SendPulse you can create unlimited campaigns, can manage up to 2500 subscribers and can send as many as 15,000 emails per month and all of these things without paying a single penny.
Obviously, if you need extra horsepower you can or if you want to grow your mailing list beyond just 2500 then you will have to upgrade to the paid plans.
SendPulse Features :
SendPulse is quite an extensive marketing tool with tons of features, and it’s quite impossible to explain all of its features in one single article. So in this article, I’m going to discuss four most essential features of this email marketing platform.
- Drag and Drop Newsletter Builder
- Automation 360
Drag and Drop Newsletter Builder :
SendPulse gives the ability to its customers to make their own personalized email templates for their messages.
Drag and drop email builder is exceptionally easy to understand and really easy to use. You don’t need to have any particular skills to understand its working. A novice, who has simply decided to start email advertising, can discover to use this editor by just following the in-built tutorial session.
When you first open this builder, you will encounter various types of blocks (title, image, video, social media, etc.) on the left-hand side of the screen. To make a block appear on your email, all you have to do is just click on it and then drag it into the location you want it to appear.
It is well worth pointing out that most of the emails generated via this template builder will be mobile responsive. That usually means your messages will look great at any display resolution and that without touching a single line of code.
It is one of the core features of SendPulse email marketing platform which allows its users to create custom campaigns based on their customer’s actions. Automation 360 ensures that you send right emails to your subscribers or customers at the right time.
For example, let’s say John is your regular customer. One day John visits your online business and add any specific product in his shopping cart, but then he forgets to check it out which basically means you get zero profit from one of your regular customers.
So what to do now. Well, if you are not using SendPulse, then you will have to individually send reminder emails to all of those customers who have abandoned their cart or haven’t finished the checkout process.
But if you are using SendPulse, all you have to do is to create a single campaign targeting all those customers who forget to complete the checkout process. Now SendPulse will automatically send reminder emails all those potential buyers every single day (depends entirely on the timing you have set up) reminding them about the product they have added in their shopping list.
Similarly, you can create a custom campaign to target all those people who have just completed registration on your website. And in the same manner, you can send custom thank you message to all those peoples who purchase any specific product or service from your online business.
SendPulse offers state of the art analytics to its customers. Data visualization is crucial when it comes to tracking the performance of any campaign.
SendPulse provides its customers with integrated analytical support for open email rates, click rates, device performance stats, campaign-related stats, geographical stats, and many more.
You can visualize every single statistics with the help of click chart. This functionality is available as soon as you start any campaign.
Furthermore, as a customer, you also get the ability to connect your campaigns with Google analytics.
You can easily integrate the power of SendPulse in your content management system, CRM system, e-commerce script or even in the custom designed and built applications.
SendPulse currently offers 36 pre-built modules which you can integrate with 36 different types of content management systems, CRM, and e-commerce scripts with one single click.
Furthermore, it offers detailed API documentation using which you can integrate SendPulse in your custom built web apps.
SendPulse has two different pricing models for its customers.
- Email service plans
- SMTP service plans
Pricing of email service:
if you are subscribed to the free plan and you will be allowed to manage as many as 2500 subscribers and will be allowed to send 15,000 emails per month.
it’s the best plan if you are a busy Internet marketer and want to add more subscribers to your mailing list. The basic plan starts at just $9.85 which allows you to manage as many as 3000 subscribers and goes as high as $7000 which empowers you to handle 5 million subscribers.
it’s the perfect plan for all those marketers who occasionally send emails to their subscribers. It’s a prepaid type of service which allows you to recharge your account based on messages. You can purchase 10,000 messages for as low as $32 and can purchase up to 500,000 messages for $812.
If you are a big Internet marketing company, an online business or an Internet influencer then this plan is best suited for you. You are eligible for VIP plan if you have more than 1 million subscribers in your mailing list and at the same time, you plan to send regular emails.
Pricing of SMTP service :
Every single user of SendPulse receives 12,000 free emails per month, and this value resets every month on the day you registered on this all in one marketing platform.
Now if you want to send more than 12,000 messages, then you will have to subscribe to either monthly subscription or pay-as-you-go model.
Monthly subscription plan:
It starts at just $8.85 and gives you the freedom to send as many as 25,000 messages per month. If you are a busy marketer, then you can get a higher volume plans like, $274.85 plan which allows you to send 500,000 messages.
Again if you don’t send too many messages then this plan is best suited for you. You can recharge your account with 10,000 messages for just $15. If you need more, then you can purchase a higher volume like 1 million messages for $780.
Read Also :
- Effective Email Marketing in Hotel Industry (Infographic)
- Top 8 Uncovered Email Marketing Myths That Can Hurt Your Campaigns In 2017