How To Choose A Domain Name That Assists Your Online Marketing
by Arnab Dey Technology 06 May 2022
Just like your website is the face of your brand; Similarly, your domain is the digital street address for your business.
While you might pay for new colors for your website, you cannot get wrong with the address. You could be losing customers before they even see your website.
However, if you can get the right address, it can open doors for customers to come in and stay awhile. Having the right domain name for your brand project professionalism.
Fortunately, there are a few methods that you can use to make your domain name as effective as possible.
In this article, we will walk you through how to choose a domain name that will bring the most out of your brand and benefit your website.
What Is A Domain Name?
A domain name is the address of your website that people type in the URL bar to visit your website. In simple terms, if your website is considered a house, a domain name is the address of the house.
Was that not a good enough definition? Perhaps the explanation will help you out.
The internet connection is a giant network that connects computers worldwide. Each counter in the network can communicate with the other computers.
Now, to identify each computer is assigned a unique IP Address. It is a series of numbers that is unique to a particular computer. Despite its importance, it is quite hard to remember the series. Just imagine typing in the number to visit your favorite website.
This is why Domain names were invented to solve this problem. Now, if you want to visit a website, you don’t need to type in the long strings of numbers. Instead, you simply need to look for the domain name.
Why Your Domain Name matters
The first domain was registered almost 30 years ago. Since then, there have been more than 330 million domains in circulation. With that kind of competition in the digital landscape, you must choose the right domain for your business.
There Are Many Reasons You Spend Time Crafting The Perfect Domain Name For Your Website:
1. Control Over Your URL
Having a domain name projects your brand as a tech-savvy organization. Furthermore, it allows you to control your website and make changes as your business grows. In addition, owning a domain name means you can transfer it to a different host and switch servers. The best part is that customers will never know it.
2. Domain SEO
You know what SEO is all about. It is the process of optimizing your website for the best ranking. The same concept is applied while selecting the right domain name. Experts believe that having a domain name with keywords performing well on SERPs helps optimize your domain for SEO.
Related Resource: Why Your Business Needs SEO
3. Create Brand Awareness
A domain name builds your brand by increasing awareness of the brand. For instance, if your domain name complements your company name, it amplifies your brand’s credibility.
How To Choose A Domain For Your Business?
Obviously, we cannot say which domain name is right for your business. But, we can certainly walk you through the process of making a well thoughtful selection.
Step 1: Choose The Right Keyword
There are many ways to generate ideas for domain names. For instance, you can start looking for keywords that match your business or brand name. However, a strong keyword is a key ingredient to getting the truly affecting domain name.
Using keywords in your domain is a smart way to optimize it for SEO. Just like you use keywords to optimize your article, you can do the same for the domain.
Step 2: Use A Domain Name Generator
Once you have listed out a few names, it’s time to brainstorm ideas to finalize your domain’s name. While you can do this without any special tool, you might find settling with one domain name difficult.
Using a domain generator will help you simplify this process and give you suggestions after considering market needs.
Step 3: Outline A Criteria To Choose A Domain
At this point, you are already at the end of your decision-making process. You have already shortlisted the name and perhaps decided on a name you want to go with.
However, there are certain criteria you can use to make decisions easier.
- Concise and clear.
- Creative and memorable.
- Easy to read and pronounce.
In simple terms, you need to have a domain name that your audiences can remember easily and type down to visit your website.
Step 4: Register Your New Domain Name
After finalizing the domain name and setting the right combination of keywords, all you need is to buy a domain name. The way you do this will depend on hosting providers.
You can actually purchase a domain name while signing a hosting plan. In addition, you can buy a domain separately through a dedicated registrar.
Picking The Perfect Domain Name
Your domain name might seem like only a minor detail in your grand scheme of creating a brand website, but it is one of the best ways to show your customers the full potential of your business.
If you have a long and confusing name, most people might find it hard to look for your website online. Furthermore, if your domain name doesn’t match your brand, it might be unprofessional.
Hence, it is important that you research well and look for a domain that matches your needs and fulfills your goals.