How Your Domain Name Can Catalyze Business Success
by Arina Smith Marketing 12 July 2018
How important is your domain name? Very important! Starting a new business is an exciting moment. You have developed a product or service that solves a problem, researched your target audience, outlined your website content, and much more.
You may, however, still be deciding on a domain name. This is an important step when it comes to the growth and success of your new business endeavor. Choosing the perfect domain name can catalyze your business’ online presence, as well as serve as the foundation for a powerful brand strategy.
“The name is the first thing that people hear when you tell them about your company,” ArunBhati, Founder of Orahi, explained in Entrepreneur. “Good brand names are seldom arbitrary. They are carefully curated ambassadors of a brand personality that convey its position, tone, and values.”
This is a step that shouldn’t be taken lightly. Here are a few “must do” steps to help you choose the perfect domain name.
Keyword Domain Names :
Adding keywords to your domain name is a search engine optimization (SEO) strategy that can increase your Google ranking. It serves as a way to capitalize on local search as well.
For example, let’s say you are launching a website for your small business moving company based in Seattle. Local Google search rules for Google My Business state that a business name must be listed as it appears on your website, store, and marketing material.
“Your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers. Accurately representing your business name helps customers find your business online.”
With this in mind, your moving company domain name could be, seattlemovers.com, leveraging local keywords while still following Google’s guidelines.
This also applies to online businesses that want to capitalize on industry-specific keywords. For instance, look at womenshealth.com, menshealth.com, thebump.com, and other keyword specific domain names.
However, you definitely don’t want to go too far when it comes to keywords in your domain name. Something like bestseattlemoverswashington.com would be the opposite of helpful in an intelligent algorithm world.
Always Keep Branding In Mind :
Your domain name should contain a keyword if it fits naturally, but don’t rule out branding when choosing the perfect domain name for your business. Make sure your domain name fits your brand while staying true to your business’ mission.
There are plenty of iconic brand names to draw from. Apple is one that always comes to mind when coupling domain name with branding. Why Apple? They are a tech company, and have nothing to do with produce! Yes, but if you analyze major brands, especially in the tech space, the names are unique and as innovative as the brands themselves.
Originality goes a long way. To be impactful, you may want to consider creating a new word altogether and use it as your brand name and domain name. Just be sure the name you choose is a good fit for both brand strategy and domain name.
Don’t Forget Your Audience :
If you want to launch an original domain name, be sure it still makes sense to your target audience. This makes grammar and length very important when choosing a domain name, allowing people to find you online, and spread your brand via word of mouth.
For example, let’s say your launching a women’s health website and choose the domain name totalwomenzhealth.com as your domain. This can be very confusing to people, and chances are, your audience will land on womenshealth.com instead. The domain name example is also too wordy.
Keep it simple, unique, and always have your target audience in mind. This will increase your online visibility and boost the chances of success for your new business.
Domain Name Extensions :
This may be the most important element in choosing your business’ domain name. Before buying a domain name, be sure to fully understand the following. Let’s say you’ve come up with the perfect name, but when upon purchasing it, you realize the domainname.com extension is taken.
What do you do? Do you buy the domain name.people or domain name? business extension instead, since you really love the name you came up with? Absolutely not, unless you have a massive built-in following that is ready to buy and spread the word about your business.
The reason for this is that domainname.com conveys a level of trust for searchers. It is what all Internet browsers are used to, and if you launch a new business without using the domainname.com extension, you may find netting conversions to be an uphill struggle.
How Powerful Is Your Domain Name?
Choosing a domain name is one of the most important parts of launching a new business. Ensure your domain name is on brand, is highly visible online, and immediately builds trust with searchers. Increase your success and make your domain name powerful.
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