TikTok is the most downloaded app worldwide and has reached one billion active users spread across 154 countries in 2022. This ranks TikTok 7th in terms of social network platforms, ahead of LinkedIn, Snapchat, Pinterest, or Twitter.
When launched, TikTok did not initially feature paid advertising, but after this was tested in 2019, it became one of the key features for brands looking to increase their exposure.
If you are looking for ways to advertise on TikTok, we got you covered. Below we gathered some of the most effective ways to do this.
Working With TikTok Influencers
Nothing can make your TikTok advertising more efficient than reaching the heart of TikTok’s greatest supporters, Generations Z.
The most important rule to consider is to share adverts on TikTok that come across as organic and relatable as possible.
After all, TikTok’s motto for advertising is “Don’t make ads. Make TikToks.” TikTok influencers understand their audience and their need for “no ads” so their content will be spot on.
A great example is Gymshark, which partnered with 6 TikTok influencers for their campaign and the hashtag #gymshark66 gained 45.5 million views.
Promote TikTok Videos With Spark Ads
Spark Ads have a more organic feel to them than in-feed ads, and they allow you to promote videos posted by other users. Combined with influencer marketing, the desired results are guaranteed.
The main features of Spark Ads are better ad performance than regular ads, long-lasting marketing impact and authenticity-they have the same functionalities as a regular post.
Other types of Tiktok ads include In-FeedAds, BrandTakeovers, TopViews, Branded Hashtag Challenges, and Branded Effects.
Come Up With A Popular Hashtag Challenge
Gen Z does love a challenge and when it comes to TikTok advertising, a hashtag challenge is one of the most effective ways to do it.
This is how some of the top brands arrived in TikTok’s spotlight: It’s worth mentioning Gucci’s #GucciModelChallenge which reached 764 million views or Chipotle’s #ChipotleLidFlip, with an impressive 329.2 million views.
To conclude, if you want to successfully advertise on Tiktok, you need to find your target audience and have an original approach to Gen Z’s attention. With consistency and the right strategies, you can get your brand the awareness it deserves.
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