You have done nearly everything on your site. You feel that you have invested as required, but still, there are no leads, sales, and revenue.
Well, it can be frustrating, especially if you invest heavily on something but don’t get your desired results.
It happens, and you are not alone. There are lots of people who suffer from the same. The only thing you can do is to change your tactics – improve your business website instantly and more precisely by using hostgator as your hosting provider.
Don’t worry about how you are going to do this. It’s complicated, but with this guide, be assured that things are going to be okay.
Below are the five ways to drastically improve your businesses website instantly:
1. Videos and Graphics Do Better:
Visual content is outperforming traditional content.
Wait, why do you think the marketing gurus like Neil Patel releases videos almost every day? Do you think they are just doing it for fun?
The truth is that they have realized how visual content is excellent. Videos catch People’s attention than traditional content.
So, if you have been using the traditional content and not getting results, then it’s time that started trying out the visual content like videos.
Include videos and graphics on your site, and you will realize your conversion rate is improving day by day.
2. Conversion Process Should Be Simple:
Did you know that every visitor that comes to your site has a purpose? Well, if you didn’t know, now you know.
So, when you invest in a social media campaign and a visitor lands on your website, then the visitor should be able to take action.
Because you have invested in your site, you need to get the results by making it easy for all visitors to take action at the end of visiting your site.
It will always be best that you place your call to action in the first section of your homepage or landing page. This will speed up the conversion process.
3. Reviews and Testimonials Should Be Easily Visible:
Nobody wants to buy anything without assurance. That’s why almost everyone will go and check reviews before making a purchasing decision, and they are right.
The first thing a visitor will check if his or she intended to buy will be to check customer reviews or testimonials. If you don’t have any, your potential client will walk away and look for a legitimate seller elsewhere.
In short, make your testimonials or reviews easily visible on your site. You can even create a page on your website showing your past clients’ feedbacks.
4. Fresh Content:
Are you busy and therefore you cannot create new content quite often? Maybe you should hire a freelance writer to help you create fresh content regularly.
The reason why fresh content is relevant is that you attract more readers to your site. This is because your current readers are already loyal to your business.
What about the other readers? They haven’t even known of your business. So, the only way to attract them is by creating fresh content.
5. Call-To-Action Should Be In Front of Your Visitors:
Let’s get real here. What if you placed your call to action only on the “contact page?” Will you convert more visitors?
The answer is a no, why? Visitors don’t take long on a site. So, they visit your site, and they aim to find what they want as fast as possible. Thus, placing your CTA on the homepage will be an advantage.
Your website is the best tools to attract new leads, make more sales and profit. Without making it better for users, you are doomed. Try some of the above hacks.
- Inbound Marketing Plan for Small Businesses
- 6 Tips for Small Businesses to Use Marketing Automation to Its Full Extent