Fast Food Restaurant Deal-Breakers: Common Customer Complaints That Can Harm Your Business
by Arnab Dey Business Development 21 April 2023
There is a time and place for fast food. Usually, it’s when we are in a hurry – hence the name – or we are looking for convenience over flavor.
After all, we can all freely admit that a burger cooked in less than three minutes is not going to hold a candle to the real meal that you’d get in a sit-down-style restaurant.
But a terrible customer experience when trying to eat may be a deal-breaker for a fast-food business. Here is the list of common issues consumers face with fast food restaurants business owners are better to avoid.
Missing Items and Orders
Occasionally, nothing jumps out at you as being wrong, but that doesn’t mean things are on the up and up. How often have your customers gotten back home and discovered that their fries are missing? Or perhaps they got someone else’s entire order?
That means not only are they stuck with the food they don’t want, but your business is in danger of receiving negative feedback. Sometimes consumers try to solve their order issue by contacting customer service of the delivery app they used. For example, DoorDash customer service regularly receives complaints about wrong meals in orders.
While honest mistakes do happen, sometimes there are more deliberate mistakes that are made. One customer overhead employees calming discussing the order for the car behind his at the drive-through window. Apparently, the employees planned to swap out drinks just for laughs.
The manager stood by and thought nothing of the plan. Such practices keep a high chance of damaging your business reputation.
The Rude Employee
While it’s safe to say that a fast food worker isn’t going to be earning a tremendous amount of money any time soon, the employees have chosen to work in the service industry which means they should specialize in food and good customer service.
Apparently, not all of the employees remember this, however. There are many accounts of rude customer service in fast-food restaurants. Some employees get snippy and speak rudely directly to customers. They might interrupt, talk over or just give the customer more than a bit of attitude while the customer is trying to order.
When customers are dealing with a rude employee, they never quite know what to expect when they go to enjoy their food. If the service is terrible – is the food going to be any better? This is why as a business owner you should pay special attention to training your employees and customer service department.
There are requirements for food conditions in fast-food restaurants. There are requirements for cleanliness and hygiene as well. Sadly, sometimes consumers wouldn’t think there were any rules at all when they check out the state of the restaurants. Grimy floors, sticky tables, overflowing trashcans, and more can all make customers a bit ill when they think about a meal.
It all becomes that much worse when they realize the restaurant is a mess, the kitchen doesn’t look much better and all six of the employees on duty seem to be standing around talking as if they don’t have a single job they could be doing.
In most workplaces, conditions like that would mean that none of those employees would have a job for long anyhow. It is a part of your duties to watch out for keeping your restaurant clean and meeting all the requirements for food and sanitary conditions.