5 Things to Consider Before Developing an App for Your Business
by Mashum Mollah Uncategorized 18 January 2019
Sometimes running a business can be really stressful, and it can be difficult to know when and how to go about designing a profitable mobile application for your business or Marketing Company Brisbane. With these five steps, we can hopefully make the process as clear and easy as we can.
5 Things to Consider Before Developing an App for Your Business:
1. The primary factor that should influence your decision to commission an app for your business is your customer base. In order for your mobile app to be successful and bring you new business, your existing or future customer base should be your top priority. In fact, many other entrepreneurs have written about this topic and are able to provide some guiding insight. Given a clear picture of what your target market looks like and what your application is intended to achieve, anybody should be able to create an effective mobile application for their business. If you’re intending to start a social media platform then you might want to look into how you’re going to energize your initial base of users. Alternatively, if you’re running a blog, you might look into ways to monetize your content.
2. Poor monetization strategies can make or break a business, so it’s important that you have a clear picture of which design decisions you want to make as early on in the process as possible. Email lists, advertisements, and in-app purchases are all well-explored strategies for building a strong mobile application, but sponsorships are actually a very lucrative and natural way for many businesses to draw in revenue from their products. Many books have been written on maximizing revenue from advertisements and in-app purchases, so I’m not very interested in talking about those. With that said, you shouldn’t overlook them. Still, finding sponsorships for your product from other small businesses or larger corporations are a great way to strengthen your business connections and create a more personal bond between you and your base of users.
3. The third question you should ask is about user retention and how you can keep your customers coming back. A really well-researched article from localities has some helpful information on the topic. The three primary categories at play are expected retention rates, market data analysis, and retention tools. Strong foundational knowledge of these three categories will work together to help you keep an extremely high user retention rate to make your monetization strategies as successful as they can be. Expected retention rates are extremely important to have in-hand throughout the development and deployment process because it can guide certain design decisions that you make before your product is shipped. For example, if market research shows beforehand that mobile business applications similar to yours tend to have a lower retention rate, your development team might be enabled to make a more informed decision when gearing your user experience towards short-term or long-term users. Having accurate and updated market data is invaluable for this to succeed. Using your research data and projected user profiles, you can begin to decide which user-retention tools might be most effective for your needs. As mentioned earlier, mailing lists can definitely remind users to come back to your platform, but some other businesses have found luck with giving their users rewards when they return. It’s best to look around and see which tools might work best for you.
4. A more technical aspect of mobile design is the design pattern. These sorts of decisions might be made by your contractor or whoever you’re paying to build your mobile app, but it’s important to be informed about how they work. They generally don’t have an enormous impact on the user experience, but it’s still important to be sensitive to the needs of your customers. A few more common design patterns that are found within mobile applications include notifications, popups, or social media login functionality. Again, these details might seem really small or inconsequential, but the devil is in the details, and a few savvy decisions in this department might be enough to give your application that extra edge that it really needs. Some other design patterns that people use within their mobile applications involve choosing color schemes, positioning elements in the user interface, and creating animations that perform whenever your application is interacted with. Some designers choose to use softer shapes when designing their interface when they want to present their application as friendlier and casual, and sharper angles can be paired with strong edges to create a more formal appearance for your product. It all comes down to how you intend to interact with your target market.
5. The fifth and final question should be about choosing a developer for your application. Most companies don’t have the budget or the time to develop an application for their business with an in-house group of trained software developers, so we should probably have some way of figuring out who will be building our product. The process can be tricky, and many business owners face quite a few pitfalls that can be really damaging to your bottom line. First, and most importantly, you need to take an honest look at your budget and decide how much this product will ultimately be worth to you. From there, you can begin to look for a development team. While it’s important to not overspend on an over-engineered application, it can be even worse to spend an exorbitant amount of money on an app and receive an unusable piece of software from an unqualified development team. This is why I strongly recommend you research any development team’s previous work before giving them any contract. Some supplementary information on this subject can be found here if you’re interested in further reading. Building a high-quality business application can be very challenging and risky, but answering these five questions should set you up to succeed.