It’s time to stop avoiding web development for your business. Whether you’ve avoided it because you’re afraid it’s too hard or you feel like you don’t have the time, the simple truth is that every business needs a web presence.
And yet half of all small businesses still don’t have a website!
It’s time to get with the times and beef up your branding efforts. Thankfully, creating a website doesn’t have to be as difficult as you may think.
Here’s a quick guide on how you can create a simple website for your brand.
Research The Competition
The good news is that before you come up with a great domain name or find a host, all you have to do is a simple Google search.
Often, the best way to find inspiration for a website is to take a look at the competition.
First, take note of what they’ve chosen to include on their website. How is their website laid out? Does it seem intuitive to browse or is it clunky and outdated?
Once you’ve assessed what your competition included, it’s time to think outside the box and look at what isn’t there and how you can use that to your advantage.
If the competition’s site isn’t meeting your customer’s needs, including those missing features can give you a leg-up.
Choose a Domain And Host :
Next, you’ll need to find the perfect domain name, as well as a host for your website.
This is actually a great deal easier than it sounds, and you can find tons of free site creation tools like WordPress, Weebly, and Wix.
While these top site builders aren’t the most robust tools on the market, they’re more than sufficient for small site development.
WordPress, in particular, is easy to work with and offers tons of free themes that look equal parts beautiful and creative. However, we recommend researching all of your options before deciding on a host.
Customize Your Simple Website :
This is where site creation gets fun! It’s time to flex your creative muscles and start fleshing out your website with design and content.
Choose a theme and add as many pages as you need. Remember, you’re creating a small business website. You’ll need to include common pages like a contact page, a blog, a landing page, and a portfolio.
Now it’s time to add some copy. Create a few paragraphs that describe your business and encourages visitors to look around your site. For a great example of what your intro should include, view here.
Don’t forget to add a few high-quality images, too, so your site is more than blocks of text.
Finally, optimize your site for search engine optimization. While SEO is pretty complex, you really only need to know the basics.
For example, adding metadata descriptors to your images and including keywords that are relevant to your business can have a huge impact on where your site lands on Google.
Site Design Made Simple
Initially, the prospect of creating your own website, even if it’s a simple website, can feel intimidating.
But as you can see, you really only need a few hours of time and a basic understanding of your business.
Don’t forget to check out our extensive library of web design articles for more great advice to help you create the best site possible. And if you’re building websites for clients, white-label WordPress maintenance might help you scale your business.
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