Attracting new clients is difficult for any business. If you have dental websites and are looking for new ways to reach people, it’s time to consider your SEO and if it’s doing its job.
In order to see where your dental website is currently at, take a look at some of the best ways you can optimize content and make your website work for you. Sometimes a few minor tweaks are all you need to get a higher ranking in Google.
Learn more about the best practices and what changes you need to make to keep business booming.
Make Sure Your “About” Page Leaves No Doubt of Who You Are:
One of the first areas potential customers visit on a dental website is the “About Me” page. This allows them to learn who you are and get a better sense of your personality before committing to you.
Some of the basics that you’re About Me page needs to have included:
- How long you’ve been a dentist
- Where you’ve gone to school
- How long you’ve had your own practice
- Volunteer work you’ve done in your field
- Personal information such as family or hobbies
This is just the first step in establishing a connection that hopefully results in a lasting relationship.
Show Customers What Their Payment Options Are:
It’s important that your customers know what their payment options are since this makes or breaks a choice for some people.
Clearly state your payment options and if you have any method that is preferred. Information that is helpful to include might be:
- If you accept personal checks
- What credit cards you allow
- What payment options you offer, such as split payment
- Types of insurance you take
- If you take state insurance
This saves confusion for your customers and ensures they don’t get a surprise when it’s time to pay. Be aware of new forms of payment, and see if you’ll incorporate those into your dental office.
Make Discounts and Specials Prominent to Attract New Customers:
Some dentists offer options to customers that include discounts or special deals for first-time clients. If you choose to do this, make sure you display the offer on your website.
If you have a somewhat steady client base but want to entice new customers in, using coupons or other offers for first-time patients is a helpful way to do so. You’ll get people searching for deals on their first appointment and thanks to your dental website, they’ll find what they’re looking for.
All Dental Websites Should Show Location and Hours:
This sounds obvious when thinking through your dental website design, but it’s important to have. Posting the locations you operate at and the hours you keep for each location eliminates a lot of questions from new customers.
People often don’t know where you’re located at and aren’t sure how to reach you. Having a website that clearly states your hours and shows on a map where your office is located cuts down on unnecessary phone calls.
Make It Clear What Services You Offer:
Before booking an appointment with you, many potential clients want to know what services you offer. If they need specialized care, it makes sense that they’re seeking out a dentist who can provide them with the help they need.
Consider what types of work you do, and have an area on your website where you list the procedures you perform. You don’t need to go into specifics, but helping clients know what you’re capable of is important.
Consider not only routine dental care such as deep cleanings, restorations, and checkups, but also root canals, extractions, if you handle wisdom teeth, and any cosmetic dentistry you’re trained in. Click here for an example of a website that makes its services clear on the homepage to potential clients.
Take the Pain Away of Booking an Appointment on Your Dental Website:
Many people don’t enjoy calling a dentist office and waiting on hold while they attempt to book a dental appointment. When it comes to scheduling routine care that isn’t an emergency, many people look for online methods of booking and confirming their appointments.
When choosing your dental website design, consider having an appointment page installed for clients. This provides all their intake information, such as phone number, name, address, and their chosen date and procedure.
Your new clients get themselves booked quickly and without any problems. Best of all, they don’t have to play phone tag and you won’t risk missing phone calls as your support staff attempts to get other people scheduled.
Glowing Reviews Help Sell Your Services:
When you have positive reviews from previous clients, it’s important to make the most of them and feature them on your dental website. This allows new clients to see how pleased others are with your services and why they should go to you for all their dental needs.
When learning more about you, new clients want to find out what you’re experienced in when it comes to dental procedures and what other people think of you. This includes skill, recommendations, and getting a better feel for your manner when working with patients one-on-one.
Putting reviews on your website answers a lot of these questions and gives people the extra push they’re looking for when it comes to booking you. It also shows how proud you are of your work, and what you can do to help others.
Learn More Today:
Creating dental websites that catch new clients attention and give them the extra push they need to book an appointment isn’t always easy. By knowing what features are important to have, you’ll make it easier to gain a new customer base.
If you’re looking for more tips on how you can create an outstanding dental practice, check out our blog on the importance of having just the right logo.
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