How to Get More Patient Referrals With Your Private Practice Website
by Arina Smith Health Care Services 09 June 2018
Even the best doctors experience lulls in inpatient gains, make sure your website isn’t the reason. Learn some marketing and design tips to maximize patient referrals.
Generating patient referrals with the help of a private practice website is anything but easy. Yet, with the right strategies, making progress on this goal becomes a bit more manageable.
Luckily, you don’t have to be a marketing genius to get results with these strategies.
Keep reading, and you’ll learn how to get patients using your private practice website, even if you currently know nothing about marketing. Once you’re done, you’ll have a clear sense of what it takes to make your private practice website the number one source of patient referrals. Let’s begin!
Invest in a Well-Designed Website:
If you are going to promote a private practice website, it is important you do not send people to a poorly designed website. If you do this, people will visit your site and then just click the back button.
Spending money on a well-designed website can produce a great return on investment. Visitors will have a good first impression of your practice. They will feel as though you are a professional organization and that they can trust you.
Notice how the website is easy to use and makes use of statistics to highlight the quality of care.
Learn How to Create Engaging Content:
If you want your private practice website to generate more referrals for you, then you need to think about creating engaging content.
There are a few things you need to account for, in regards to content creation.
To begin with, you need to consider who your audience is.
If you do not know who your audience is, you will not be able to create engaging content. If you can’t create engaging content, you will not be able to convince people you know what you’re talking about. And if you can’t do that, people will not want to reach out to you, after they’ve read your content.
The simplest way to think about this is in relation to the service you provide. For instance, if you were a dentist, then your content would relate to people who need help with dental problems.
You would then highlight the top 15-20 problems people come to you with. You’d then use this list to inspire the topics you’d cover with your content.
Now, creating content is not enough. You need to make sure your content is excellent.
If you create content, the goal is to make it so that people find your content, as they’re searching Google. Achieving a high ranking on Google is one of the best ways to ensure your content is discovered.
One of the best ways to ensure you achieve a high ranking is by creating high-quality content. If you are worried about your skills as a writer, you can always hire a writer to help you with this part of the process.
Spend Money on Paid Forms of Traffic:
Content creation is a great way to generate traffic for your private practice website. But if you want to drive a lot of traffic in a short period of time, you might want to take a look at using paid forms of traffic.
Paid traffic can provide you with instant traffic if you are willing to pay the price.
There are a number of paid traffic platforms you can take advantage of. For something like a private practice website, AdWords tends to be a good idea.
AdWords allows you to advertise to people, as they search Google. Using AdWords, you can target certain keywords. You can then have it so that your website appears, whenever these keywords are typed in. You pay whenever someone clicks on a link that is advertising your website.
Advertising on AdWords can become very expensive. You, therefore, want to have a strategy in place to make sure you do not waste a lot of money. The best thing you can do is target the right kinds of keywords.
This will ensure you are promoting your brand to people who will find it relevant. If people find your ads relevant, they will be more interested in what you are promoting. This means they’ll be more likely to reach out after they have clicked on your ad.
Should You Hire a Marketing Firm?
If you are too busy running your private practice, you might want to look into hiring a marketing firm. This can be a good decision, but if you are going to take this step you need to be careful.
That is because there are many marketing firms out there, that do not know what they’re doing.
As a result, they will often provide you with poor results. This can be frustrating if they provided you with a good sales presentation before you started working with them.
If you’re going to work with a marketing firm, try to find one that has experience with promoting a private practice website. Such a firm will have a better sense of what will work for your specific kind of website. They will, therefore, be in a better position to put in place marketing campaigns that will produce a return on investment.
You should also check if the marketing firm can provide you with any testimonials. Again, you should find testimonials that come from companies in a similar position to you.
Every general physician or dentist that wants to grow their client base, can avail themselves of the best dental marketing services by Sail Away Media. An agency can help optimize nearly all the points that have been mentioned in the article. They can also help in promoting offline marketing and create an effective sales funnel for the clinic and doctors.
A Flood of Patient Referrals?
A private practice website can be a great way to generate patient referrals. But you need to know how to promote your website if you want to drive a flood of patient referrals.
In this post, we’ve taken a look at what it takes to achieve just that. You need to focus on creating a high-quality website. You should also think about creating content that will engage your target audience.
There’s also the option of hiring a marketing firm. If you are going to take this route, though, make sure you hire a company that has dealt with your industry before. This will help ensure you get a good return, on your marketing spend.
Want to learn more about marketing? Check out our marketing section to see some of our latest content!