5 Best Tools and Platforms That Will Help Your eCommerce Business Grow
by Sumona Business Development 16 December 2021
The quantity of eCommerce tools available nowadays is astounding. However, not every tool is appropriate for every type of store.
As an aspiring eCommerce business owner, you should do your research and identify the best tools for your aims and sector. That is exactly why you will benefit from this article which lists some great tools that you might find useful for your own store.
If you are looking to start a new venture in this ecosystem, you need to equip yourself with the best software tools and products. Running an eCommerce business is more than just starting a website and placing products. To run it successfully, you need to take help from the leading e-commerce platform in Asia-Pacific, Inter Shop. They will help you optimize your core processes and ensure that you are always one step ahead of your competitors.
Crowdfunding is a method of raising sums of money from a big number of individuals in exchange for a reward. This money can be used for product development, manufacturing, supply, marketing, or anything else you can’t afford to pay for on your own.
Kickstarter is a website that allows people to support creative projects. Movies, gaming, and music, as well as art, design, and technology, are all covered. This platform is home to a plethora of ambitious, innovative, and imaginative ideas that are brought to life with the help of others.
As an aspiring entrepreneur, it is your job to find the necessary funds to kickstart your own business and the projects you had in mind when you started your company.
However, you need to devote a lot of time and effort to crowdfunding marketing if you want the right people to see and back your business idea. So, the first step is to find a good platform that will help you place your products in front of the right people.
Unless you’re making your own goods, one of your store’s main worries is inventory.
Jungle Scout can help you find the best products in your business industry and watch their sales on Amazon. This eCommerce research tool is part of the elite group of eCommerce software, and you should use it if possible.
It’s a smart choice for product research if you sell on Amazon and from your own website.
The app’s pricing ranges from around $30 monthly subscription that allows a single user to track up to 40 products per month to up to $200 one-time fee for the app’s Chrome extension, which provides information on profit margins, item trends, revenue, and so on.
PunchOut is a technology that allows companies to buy items from a supplier’s eCommerce without leaving their e-procurement application.
The main advantage of a PunchOut strategy for both suppliers and buyers is that if a company uses enterprise-grade software to manage purchases, such as an ERP or CRM, the buyer and their employees can order things from the online store directly from their ERP or CRM.
The buyer can browse and search for the seller’s products within the internal e-procurement system before ordering and purchasing the supplies they need online.
A PunchOut solution can help both customers and B2B eCommerce businesses because it simplifies the process of procuring supplies in real-time. The PunchOut approach provides a better user experience by combining product searching, ordering, order tracking, and accounting into a single, easy-to-use process that runs on the same e-procurement platform.
You can use email marketing to inform new and existing customers about your products. This is a fantastic approach to spreading the news about your company and MailChimp is a fantastic tool for building your email list and coordinating marketing activities.
MailChimp’s ability to automate many of your marketing tasks is what makes it so great. It can also help with the tracking of abandoned shopping carts and the automatic sending of client follow-ups in order to increase conversions.
The best feature of this application is the ability to generate newsletters using pre-existing themes. This can assist you to figure out how to model your newsletter. It’s also quite simple to make your own templates. You simply drag and drop what you want to include in the layout, and then fill in the blanks with the material you desire.
It’s also quite simple to add contacts to the list, including their names and emails.
Every successful business must have a social media presence. But keeping social media profiles up to date on a regular basis takes a lot of work, especially for smaller teams.
Luckily, you can keep customers involved while automating the labor required by integrating social media management systems for your eCommerce business.
HootSuite is a social media automation software that enables you to access and upload your entire branded digital content from an easy-to-use platform. This program is great for organizing content and scheduling posts based on editorial requirements.
You can use the tool to create a single post and not only publish it on multiple different platforms but also schedule for a specific date and time. On top of that, the calendar view made it very convenient to plan out and collaborate with your colleagues across certain departments.
Your choice of tools is mostly determined by your business model, technical knowledge, and marketing budget. Your toolkit will be significantly different from a dropshipping business with little marketing budget if you have your own line of branded products and a large marketing budget.
As a result, you need to make an informed decision and choose wisely. Always consider your business type, size, and other details that may impact your business goals and the type of tools you need to achieve them.